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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Video explaining the easiest way to improve your diet with the PRESS plan
Brand
Press Healthfoods
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

Creator unboxing PRESS plan delivery and stocking up the fridge, taste testing the products and showing them with a voiceover explaining the benefits of a PRESS plan and how easy it is for healthy weight loss and diet

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

The new meal plan from PRESS is a calorie-controlled nutrition plan designed to support healthy weight-loss. It includes all your food, drinks (excluding water) and snacks from morning until night and come in a range of calorie and length formats (from 1-12 weeks), depending on the customers’ desired health outcome.

The food and drinks in the plans are all made from 100% natural ingredients and contain zero preservatives, making health the primary focus of why you’d do the plan.

They are nutritionist designed and come with free gifts to support you on your health journey. 4+ week plans come with a set of Withings Smart Scales to help you track your bodies health metrics and progress

Main Concept
Script/Description of Scenes

Please use the following as a guide and make it sound natural to you!

[Creator with shopping basket filled with loads of ingredients and products, & shot of creator looking confused by what they’re buying] 

Voiceover: Did you know diet influences 70% of your health outcomes?

[Creator pointing to Press branded box/products looking happy] 

Voiceover: However, with all the unhealthy & processed options out there, it’s hard to know where to start. That’s where PRESS comes in.

[Shaking juice/eating PRESS products. Creator showing PRESS calorie calculator] 

Voiceover: Their new meal plan helps improve your overall health & lose weight The plan is is made from 100% natural and unprocessed ingredients, and comes complete with Smart Scales to help you track your results!

[Close ups of the products. This could also be a shot of the inside of the fridge. Then shots of the creator preparing/consuming meals & drinks and then in the gym/outdoors enjoying life] 

Voiceover: Simply use their free calorie calculator to select the right plan for you. Each day is mapped out so you get the right macronutrients and healthy calories. You also get your weekends free too so you don’t have to compromise on the things you love!

[Finish with multiple shots of the different Press products + creator happy and holding them.] Voiceover: If you’re looking to improve your diet, give Press Meal Plans a try today.

Additional information

Products sent: 1 week of PRESS Plan and Withings smart scales

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Press Healthfoods
Pronunciation
Social Media
Category
Food/Beverage
About

We believe in the power of plant based nutrition to improve health and not cost the earth

Brand Guidelines

rheal superfoods

free soul

sakara life

Tone of voice

Casual

Competitors/similar brands

rheal superfoods

free soul

sakara life

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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