Day in the life of a B2B marketer - if marketers really said what they mean in meetings
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Project Summary
The Brief
Next in the series of 'day in the life of a b2b marketer' - this time playing on the concept of what people say in meetings versus what they mean/what they're thinking.
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We are a b2b contact data provider. We offer mobile phone numbers and B2B emails of people b2b sales and marketing people want to get in touch with through cold calling or marketing activity.
✓ Highly accurate data. We manually verify decision-makers' phone numbers.
✓ Unrestricted access to person and company-level data. No credit limits, geographical, and other data access restrictions.
✓ International coverage, so you can break into local and global markets: EMEA, NAM, APAC.
✓ Easy platform setup and integrations with your CRM and sales engagement tools: Salesforce, Hubspot, SalesLoft, Outreach and more. Get all this data on-demand and in the systems you work in.
> Could be a split screen or maybe what they say versus their inner dialogue.
“Let’s pick this up next week” = I can’t be bothered to look at this right now so let’s make it next week's problem
“Let’s think outside the box” = But not too outside the box because it’ll never get sign off
“Let’s go away and add some ideas into a shared doc” = I’m really hoping from your suggestions in that shared doc that I get a clue on what we are meant to be doing here….
“Let’s take this offline” = Let’s not bother with that right now
“Can we loop in XXX person on this?” = This isn’t in my job description, shouldn’t XXX be doing this?
“I’ve got a couple final amendments I’d like you to make on this project” = You’re gonna be here all night
“What’s the expected deadline?” = This is taking too long and senior leadership are breathing down my neck
“Can we please reassess priorities so I can free up some time to dedicate to this new project?” = Don’t you even try hand me this project, I’m already drowning at 3x capacity
“Shall we get a deck together for this” = Somehow all plans look more official in a powerpoint presentation
“This report is taking longer than expected but it’ll be with you” = “I’m not a data marketer I’m here for the creative vibes only”
We'd like to brief this into Sophie as usual - thanks!
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Cognism is a B2B contact data provider. Essentially providing people with contact details to better target their audiences through cold calling or marketing. We have three core personas, Sales, Marketing and RevOps.
Our website H1: 'We give you mobile phone numbers and B2B emails of people you want to do business with'
✓ Highly accurate data. We manually verify decision-makers' phone numbers so you can do what you do best: talk to people.
✓ International coverage, so you can break into local and global markets: EMEA, NAM, APAC.
✓ Easy platform setup and integrations with your CRM and sales engagement tools: Salesforce, Hubspot, SalesLoft, Outreach and more. Get all this data on-demand and in the systems you work in.
While we like to be entertaining and funny, we aren't rude. Anything that could be misinterpreted, we avoid.
We have worked with Lavender and HockeyStack before as we love their content and style.
HockeyStack changed the game with this 'netflix' style content page: https://hockeystack.com/the-flow/
We like to stand out from the crowd of other B2B businesses - using a colloquial tone of voice and often incorporating humour where we can. Some examples you can check out for context:
- Emails: https://info.cognism.com/the-b2b-email-nurture-swipe-file
- YT video reacting to US/UK ads: https://www.youtube.com/watch?v=f-3Yi6jUNEI&t=15s
We have worked with Lavender and HockeyStack before as we love their content and style.
HockeyStack changed the game with this 'netflix' style content page: https://hockeystack.com/the-flow/
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