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This project requires a physical product
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Numan UGC Ad: Weight Loss
Brand
catalyst
Brand
Website
Compensation for this project
$150
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

We want 30-1 Minute UGC ad of Numan, centered around utilising the app.

We are looking for a creator who is undergoing their weight loss journey or is currently working on their health and fitness.

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Numan is helping others with their weight loss journey through extensive guidance and optional medication.

Main Concept
Script/Description of Scenes

1st Clip: UGC creator throwing away diet and recipe books. 

Dialogue: Weight loss programmes are broken.

2nd Clip: Creator working out and trying their best. 

Dialogue: I've tried fad diets, juice cleanses and restrictive diets. None of these worked or were sustainable for me long term.

3rd Clip: Creator utilising the app OR greenscreen overlay of app view.

Dialogue: Numan was a breath of fresh air. Their programme offered medication in combination with free support from health coaches and nutritionists. The results have been both sustainable and maintainable long term.

4th Clip: Creator points down to link. 

Dialogue: Don't wait, start your weight transformation now. Click below and get £50 off your first month.

Additional information

We are looking for a creator who is undergoing their weight loss journey or is currently working on their health and fitness.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

1st Clip: UGC creator throwing away diet and recipe books. 

DialogueStop believing in weight loss programmes.

3rd Variation
About the client
Name
catalyst
Pronunciation
Social Media
Category
Agency
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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Select the format
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Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.

Please note: It may take up to 10 min until your assets are shown here.
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