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Project Summary

Project Name
Mother's Day Flowers ๐ŸŒธ
Brand
Interflora UK
Brand
Website
Compensation for this project
$60
Duration
Format
Physical product
Yes

The Brief

Description

We're looking for images to use on our website to help showcase our Mother's Day product range. We'd like a mixture of images from creators including; mum/mother figure & son/daughter together with the flowers, mum/mother figure holding the bouquet, lifestyle shots e.g. in the home, breakfast in bed type setup. 

As these images are for web use, we'd like there to be lots of negative space around the focal point so they can be cropped in different ways for different placements on site.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Exceptional women deserve exceptional flowers. That's why we do Mother’s Day flower delivery properly, with every single bouquet handcrafted by local artisan florists.

Main Concept
Script/Description of Scenes
Additional information

We'd love a range of images, some including people and some just of the flowers, so it would be good if we had creators that are willing to take a bank of images for us to choose from - there may be scope to purchase more if there are images we like the look of.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Interflora UK
Pronunciation
Social Media
Category
About

Hello, we’re Interflora, a community of local artisan florists crafting beautiful blooms and delivering gorgeous gifts across the UK and internationally.

We’re experts not just in blooms, but emotions – creating those special moments of connection that bring people together, no matter the distance. 

All our bouquets are handcrafted by skilled florists all over the UK. No production lines. No factories. When you hit order, that order zooms to someone who puts love, care and skill into a one-off creation for your special someone.

We're a community of 900 independent businesses on British highstreets, when you send a bouquet or gift with us, you’re supporting one of them. Long live local!

The person you’re sending to is a one-off, so shouldn’t their gift be too? That’s why each of our bouquets is bespoke, made just for them and the occasion – and you can even send special requests to their florist, to make their blooms even more personal.

Brand Guidelines

Bloom & Wild, Serenata Flowers, M&S Flowers, Freddie's Flowers, Moonpig

Tone of voice

Passionate. Warm. Confident.

We LOVE creating special moments for people, and that passion and enthusiasm shines through in all we do – including our voice and writing. That means we are unabashed when it comes to describing the amazing qualities of flowers, and the impact they have on people.​

We don’t just deliver flowers and disappear, we’re involved in people’s lives and communities and often the major moments in their lives. So when we talk or write we’re friendly and familiar. We’re never corporate, we use everyday, conversational language and we’re not afraid of jokes or idioms. ​

We’ve been doing this a long time so when it comes to helping people share their emotions, we know what we’re doing – and it shows. When we write we sound confident and assured. We’re not afraid to make bold statements or offer our opinion when it’s needed. ​

Competitors/similar brands

Bloom & Wild, Serenata Flowers, M&S Flowers, Freddie's Flowers, Moonpig

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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