3 reasons why I love Fussy as a….
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We want to tap into different audiences and for the hook call out these demographics directly for the opening hook to make them stop and engage, the idea is it grab their attention to make it relatable to their pain points.
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See TikToks preview tool where you can see how it looks in situ (toggle to show in-feed ads) https://ads.tiktok.com/toolbox/preview/#/
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Once selected a code and details on how to purchase will be sent to you
Hook 1 - 3 Reasons why i love Fussy as a busy Mum
Open with the following hook. Here we would like you to pretend you’re a busy mum i.e showcase you running around cleaning up after your “child” show yourself cleaning up, packing toys away, cooking etc. State that as a busy mum you’re always on the go and since being a mum you’ve wanted to try a natural deodorant that is super effective and LASTS ALL DAY. Showcase Fussy and hype up how you get 24hrs protection with our natural deodorant. Show case how easy it is to buy our product (green screen the sign up flow, show the cases, scents, plans etc). You also need to show our 3x core USPs (see below)
Hook 2 - 3 Reasons why i love Fussy as a regular gym goer
Open with the following hook. For this video we want to see you at the gym (ideally) or at home doing a workout showing yourself being active but still smelling fresh as you’ve got Fussy to protect you from BO. Explain how its the probiotic lactobacillus (the same stuff in yoghurts) that targets and eliminates the bad BO. For this scene on our formula please green screen a yoghurt to showcase that its a natural ingredient. Key to remind people at this point it’s vegan and cruelty free (some believe as it’s in yoghurt it isn’t). Show case how easy it is to buy our product (green screen the sign up flow, show the cases, scents, plans etc). You also need to show our 3x core USPs (see below)
3 Reasons (to be be showcased post hook in all videos):
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast and it lasts ALL DAY.
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Must be extremely comfortable in acting out the different target audiences we want to tap into. Also comfortable with making mobile first content i.e. TikTok/ Reels along with a high degree of editing
Hook 3: 3 Reasons why i love Fussy as a busy millennial
Open with the following hook. For this video we want you to play into being a millennial i.e. the fact that you wear ankle socks vs normal socks that Gen-Z have been making content online. See video https://vm.tiktok.com/ZGeX7eK5H/ (play a bit into this trend to convey you’re a millennial) i.e. ankle socks and saying “I’m a millennial of course I use a natural deodorant”. Talk about how Fussy Lasts ALL DAY and is super effective thanks to it’s probiotic formula. Please green screen a yoghurt to showcase that its a natural ingredient. Key to remind people at this point it’s vegan and cruelty free (some believe as it’s in yoghurt it isn’t). Show case how easy it is to buy our product (green screen the sign up flow, show the cases, scents, plans etc). You also need to show our 3x core USPs (see below)
3 Reasons (to be be showcased post hook in all videos):
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast and it lasts ALL DAY.
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Hook 4: 3 Reasons why I love Fussy as a busy corporate girl
Open with the following hook. For this video we want you to play into being a busy corporate girl i.e. se example of this https://vm.tiktok.com/ZGeXWKwEf/ . In the video it would ideally be great to see you in an office environment to really convey this. State how busy you are in your days work, working out, gym, seeing friends (show this with quick cuts) and how Fussy Natural Deodorant STILL managed to keep you FRESH ALL DAY. Talk about how Fussy Lasts ALL DAY and is super effective thanks to it’s probiotic formula. Please green screen a yoghurt to showcase that its a natural ingredient. Key to remind people at this point it’s vegan and cruelty free (some believe as it’s in yoghurt it isn’t). Show case how easy it is to buy our product (green screen the sign up flow, show the cases, scents, plans etc). You also need to show our 3x core USPs (see below)
3 Reasons (to be be showcased post hook in all videos):
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast and it lasts ALL DAY.
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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