Black Friday Ads for GUM Playbrush
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like you to create showing some common struggles parents are facing when teaching their kids the correct toothbrushing technique. We have a specific brief with a script and scenes you can create with your kids while using the smart sonic toothbrush and mobile app with 13 interactive games, a toothbrushing coach and Dayo, the dragon.
Note: we do need the video to work in Story (9:16) and Feed (4:5) Format, please keep that in mind when using text elements or captions (nothing important top and bottom when filming). Also, nothing of the main action should be outside the safe space.
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GUM Playbrush recently launched its products under its new name and as part of the Sunstar GUM company, which provides all kinds of dental hygiene products. GUM Playbrush makes sonic toothbrushes for Kids (3+) and Juniors (6+) that connect to an app, where kids can play games, use a brushing coach and also care for their friend “Dayo”, the dragon. The product sells on its own with a 30-day-free trial period for the app, after that you pay for premium access. For this briefing we focus on kids above 6 years of age.
More info here https://www.playbrush.com/en-gb/kids
Please follow this briefing: https://chopsticks-digital.notion.site/Briefing-Sammy-49366deeac4f4e378b7cd8eeef4ed805?pvs=4
You find guidelines on page 1 and and the link to the script at the bottom. Each variation is also described in the briefing.
Please refer to the briefing document for the guidelines!
Please submit all assets via Twirl
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We work with medium-sized brands in the German-speaking market, however, we do have international projects, e.g. GUM Playbrush for Kids. Our clients love working with us because we are great at creatives, hence, we do highly value great UGC content and creative processes.
Brands we love and look for inspiration are Tropicfeel, Magic Spoon Cereal, Allbirds, Snocks, Boom By Cindy Joseph.
We are a small remote team, hence, we do prefer personal and casual communication. Depending on our clients we will brief specific communication guidelines.
Brands we love and look for inspiration are Tropicfeel, Magic Spoon Cereal, Allbirds, Snocks, Boom By Cindy Joseph.
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