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Project Summary

Project Name
Using the Ice Lolly Destination Finder
Brand
Ice Travel Group
Brand
Ice Lolly
Compensation for this project
$125
Duration
Longer than 60 seconds
Format
Physical product
No

The Brief

Description

Ice Lolly holidays have a handy tool called Destination finder where you input exactly what you're looking for into our destination finder to find your dream holiday AND compare the best deals: https://www.icelolly.com/trip-finder/v2/BRS+EMA+LGW+GLA+LBA+LTN+MAN+STN/+30/7/2 

We want to showcase creators searching for a great summer holiday deal using our destination finder. 

We want you to either show this using a green screen or overlaying images on the screen while you explain the process of using destination finder, please make it as engaging as possible, maybe by picking your top 3 destinations and comparing which is the cheapest for the summer holidays - the cheaper you can find, the better!

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

The Ice Lolly Destination Finder helps you discover your perfect holiday based on where you're flying from, the temperature of the destination, how long it takes to get there, and the vibe of the holiday you like whether it's relaxing on the beach, dancing the night away or lots of family fun! It will then show you multiple destinations based on your search where you can then compare amazing deals to make sure you're getting the best possible price!

Main Concept
Script/Description of Scenes

Hook: STOP SCROLLING, I've found a tool to help you find a cheap holiday this summer!

Script/Scenes:

  • Explain that you're looking for your summer holiday in the school holidays and 
  • you want to save money and find a good deal, 
  • you discovered the Ice Holiday destination finder 
  • and then green screen yourself showing you inputting your details into the destination finder and comparing the different locations, 
  • mentioning how you can see the temperature and flight length 
  • and then click into your preferred destination and compare the deals within that destination, 
  • showcasing how you can get the same holiday for a cheaper price by using our tool (I've done this in the inspiration link in the references).

Call to action: Click the link in our bio to use our destination finder and find yourself a cheap summer holiday!

Additional information
  • Avoid calling out the names of the companies who own the deals (love holidays, jet 2 etc)
  • No swearing
  • Try to keep the content under 90 seconds
  • Keep a good energy throughout to ensure the content is super engaging

Here is the destination finder link: https://www.icelolly.com/trip-finder/v2/BRS+EMA+LGW+GLA+LBA+LTN+MAN+STN/+30/7/2 

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Ice Travel Group
Pronunciation
Social Media
Category
About

Fun, humour, playful, engaging, winning.

Brand Guidelines

On The Beach

Holiday Pirates

Lastminute.com

Tone of voice

Fun, humour, playful, engaging.

Competitors/similar brands

On The Beach

Holiday Pirates

Lastminute.com

Details on brand
Name
Ice Lolly
Social Media
Category
Software
About
Compare millions of cheap holidays.
Brand Guidelines
Pink hex code: e4004a Font: Sofia Pro
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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