2.0 Real People, Real Reviews: Vitamin C Supplements
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Create organic, review-style UGC videos showcasing the real-life benefits and convenience of our Vitamin C supplements.
Objective:
To generate authentic content that resonates with viewers, highlighting the personal experiences of influencers with our product, and encouraging audience trust and interest in trying the supplements for themselves.
Target Audience:
Health-conscious consumers, busy professionals, travelers, and wellness enthusiasts who value honest opinions and are looking for effective, tasty, and convenient health solutions.
Key Messaging Points:
Taste: Share your genuine reaction to the taste of our Vitamin C gummies. What do you like about it?
Convenience: Demonstrate the ease of integrating our travel packs into a busy lifestyle. Where do you take them? How do they simplify your routine?
Liposomal Technology: Discuss the concept of better absorption and why it matters to you. How does it make you feel about the product's efficacy?
Benefits: Talk about the benefits you've noticed since taking the gummies, such as improved skin health, a stronger immune system, or increased energy levels.
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Haroutine's Liposomal Vitamin C Gummies offer a potent dose of Vitamin C with enhanced absorption thanks to liposomal technology.
They are a convenient and tasty way to support your immune system and overall health.
The gummies are made with natural ingredients, suitable for vegans, and are travel-friendly with pre-dosed sachets.
Product Info: https://haroutine.com/products/liposomal-vitamin-c-gummies
Science: https://haroutine.com/pages/science
Please create a fun organic concept/script that is authentic to you! Share this with Rachel ahead of filming.
The following are suggestions, feel free to follow them or come up with your own.
UGC ideas:
Morning Routine Integration:
Showcase how the Vitamin C gummies fit seamlessly into a morning wellness routine.
Discuss the ease of remembering to take the gummies daily due to their enjoyable taste and convenience.
Health Journey:
Share a personal health journey and how incorporating the Vitamin C gummies has made a difference.
Discuss any noticeable benefits since starting the gummies, like improved skin or fewer colds.
Taste Test:
Capture the initial reaction to tasting the gummies for the first time. Talk about product key points: taste, convenience, liposomal technology, and benefits.
Hook Ideas:
Can Health Really Taste This Good?
Will These Vitamin C Gummies Live Up to the Hype?
Say hello to the future of vitamins! (Liposomal Vitamin C Gummies)
Why is nobody talking about these gummies?
This is your friendly reminder that these vitamin C gummies are probably 1 of the best things you can do for your immunity.
Key Messaging Points:
- Taste: Share your genuine reaction to the taste of our Vitamin C gummies. What do you like about it?
- Convenience: Demonstrate the ease of integrating our travel packs into a busy lifestyle. Where do you take them? How do they simplify your routine?
- Liposomal Technology: Discuss the concept of better absorption and why it matters to you. How does it make you feel about the product's efficacy?
- Benefits: Talk about the benefits you've noticed since taking the gummies, such as improved skin health, a stronger immune system, or increased energy levels.
For further visual suggestions, refer to the inspo videos.
We are a premium brand. Our price points are higher than the typical supplement brands. Our products are created with a technology that is backed by science.
Age: Likely targets adults in the age range of 25-55, who are typically more health-conscious and interested in dietary supplements.
Gender: While health and wellness products can appeal to all genders, marketing often targets females who statistically make more of the household health-related purchasing decisions
Income Level: Given that health supplements are often a discretionary purchase, the target demographic might skew towards middle to higher income levels, who have the disposable income to spend on health and wellness products.
Education: Individuals with higher education levels may be more likely to invest in health supplements, as they might have more awareness about health and nutrition.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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Wellness and Health: A commitment to improving the physical and mental well-being of customers through their products.
Innovation: Utilizing advanced technology like liposome delivery to enhance the effectiveness of their supplements.
Quality: Ensuring that products are formulated with high-quality ingredients and manufacturing processes.
Education: Providing customers with information and resources to make informed health decisions.
Empowerment: Encouraging individuals to take control of their health and wellness journey.
Accessibility: Creating products that are convenient and easy to integrate into daily routines.
Transparency: Being open about their product ingredients, benefits, and manufacturing processes.
Joy and Positivity: Believing that health is connected with happiness and aiming to bring joy and hope through their products.
Scientific Integrity: Committing to evidence-based products and avoiding pseudo-science.
Do's:
Keep It Clean:
Ensure the setting is tidy and free from clutter. The focus should be on you and the product.
Choose a background that complements the product without overpowering it.
Light It Right:
Utilize natural light from windows to create a soft, flattering effect.
If indoors, make sure the room is well-lit with additional lighting if necessary to avoid shadows and dark spots.
Natural Integration:
Incorporate the product into your content organically. It should feel like a natural part of your daily routine or setting.
Demonstrate the product in use, rather than just holding it up. Show how it fits into your lifestyle.
Don'ts:
Avoid Distractions:
Steer clear of busy patterns or objects in the foreground/background that could draw attention away from the product.
Don’t let pets, people, or personal items photobomb your product showcase unless they are part of the narrative.
Shun Poor Lighting:
Avoid creating content in dimly lit areas that can result in grainy or unclear images.
Don’t rely solely on harsh overhead lighting that can create unflattering shadows and highlights.
Skip the Staged Look:
Don’t place the product in a way that feels forced or unnatural.
Avoid holding the product awkwardly or in a manner that doesn’t show its use or purpose.
Cymbiotika
Ritual
Vida Glow
Timeline Nutrition
Seed
Happy/Positive/Empowering
Inquisitive/Desire to learn more/Transparent
Feel Good/Want to help/Compassionate
Knowledgeable/Innovative
Upscale/Premium
Cymbiotika
Ritual
Vida Glow
Timeline Nutrition
Seed
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