Problems as a shift worker
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like a video that shows the problems faced from the lifestyle of a busy shift worker (ideally a doctor, We can branch it out to paramedics, or nurses too) and the solution of how with lions prep, you could get nutritious meals ready and sorted within your short meal breaks.
Tip: share what 'busy lifestyle' you have and how it would align with the brief
.svg)
.svg)
Primary USP to communicate: Convenience
Secondary USP to communicate: Healthiness
Ahead of product arrival please share a proposed script/storyboard for approval
Start with: 1 painful thing that happens to me on my long tiring shifts. Do you relate?
Start with scenes like: business of work, day in a life type shots, showing little time to meal prep or buy something that’s quick and healthy near work.
Followed by scenes like:
- eating lions prep at work,
- showing how easy it is to pack into your bag and integrated into you daily day in a life scenario,
- heating it up easily and quickly at work too.
- Showing the tastiness of the products too.
The clips should be scroll stopping, fast paced, scenes/shots should be constantly changing every 3-4 seconds to avoid losing users’ attention. Make sure the food always looks vibrant and tasty, not focussing too much on the packaging, but the food itself.
---------
SCRIPT: Videos to be a mix of someone speaking to camera and then cutting to other clips to illustrate their struggles.
Other USPs to be aware of: (pick what resonates with you, don't read like a list)
- Convenience / time saving:
- Lions Prep saves a lot of time (most people spend 7 hours a week shopping, prepping and cooking)
- Meals are ready to eat in just 3 minutes in the microwave
- Delivered to your door (Sunday and Wednesday are the 2 delivery days)
- Healthy & Nutritious
- Made without gluten and dairy
- Freshly prepared, so free-from additives ****
- Free-from sweeteners
- Chef-made meals using high quality ingredients like Organic Tofu, ethically sourced meats and seafood
- Portion controlled - main meals between 400-600 calories (balanced range). 400-500 calories for the low-carb range.
- Low carb options available
- Average grams of protein for main meals are 32 grams (non-vegan meals are 41grams, vegan meals are 20grams)
- Variety
- Up to 30 dishes to choose from each week.
- The menu changes each week, so there’s always something new to try
- Seafood, meat and vegan options available
- Along with main meals, there’s breakfasts and snacks to try too!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
.svg)
Lions Prep is a meal plan service providing fresh weekly nutritious meals made up of high-quality ingredients. Ready in just three minutes, each meal is made without gluten and dairy.
USPs:
- Convenience / time saving:
- Lions Prep saves a lot of time (most people spend 7 hours a week shopping, prepping and cooking)
- Meals are ready to eat in just 3 minutes in the microwave
- Delivered to your door (Sunday and Wednesday are the 2 delivery days)
- Healthy & Nutritious
- Made without gluten and dairy
- Freshly prepared, so free-from additives
- Free-from sweeteners
- Chef-made meals using high quality ingredients like Organic Tofu, ethically sourced meats and seafood
- Portion controlled - main meals between 400-600 calories (balanced range). 400-500 calories for the low-carb range.
- Low carb options available
- Average grams of protein for main meals are 32 grams (non-vegan meals are 41grams, vegan meals are 20grams)
- Variety
- Up to 30 dishes to choose from each week.
- The menu changes each week, so there’s always something new to try
- Seafood, meat and vegan options available
- Along with main meals, there’s breakfasts and snacks to try too!
For video pacing and visual styles: Mob Kitchen, Smol laundry, Vox videos
Our tone of voice principles are daring, dependable, determined and delicious.
For video pacing and visual styles: Mob Kitchen, Smol laundry, Vox videos
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.