Reacting To Touker (New Body)
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
For this brief we want you to take our Dragons Den footage, and provide commentary about us appearing on the show, just like the linked reference where our Founder Matt K talks about his time on the show. The premise is to mimic what was done for the Touker Reaction that a previous creator has done but after the opening hook, talk about how Fussy Natural Deodorant last's all day. We really want to make this point clear in the body.
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. You can see how it looks in situ https://ads.tiktok.com/business/creativecenter/tools/detail/video_editor/pc/en
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Yes, once selected you will be given information on how to order your Fussy product.
Hook 1 - "Touker Opening Hook I could do this with 100K"
For the opening hook, lead with the above hook and show the scene of Touker talking about how he could re-create Fussy Natural Deodorant with 100K (2:22 sec). Provide commentary on this, feel free to be a little sassy/ fun with it i.e. "I would love to see Touker try". Just like the Founder video, please react to other parts of the Dragons Den footage with your own native spin. Just like in the original footage, when Matt K talks about the probiotic formula (59 secs) provide commentary on how Fussy does this, please then show the product (give it a sniff) and then go onto mention our other 3x USPs (see below). For the body (after the hook) we really want to hone in on how it lasts all day i.e. show footage of you doing things throughout your day and how it's still kept you fresh.
You can find our Dragons' Den footage https://www.youtube.com/watch?v=FtEmwqqexs8&t=10s
The premise is to mimic what was done for the Touker Reaction that a previous creator has done but after the opening hook, talk about how Fussy Natural Deodorant last's all day. We really want to make this point clear in the body.
Must be good at making mobile first content, with a good degree of editing skill and comfortable on camera.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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