Sons Process & Service
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a vlog type of video that showcase the process from start to finish where you notice some hair loss, to do research, to come across Sons and order from there
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Sons is a subscription based service that offers hair loss and hair care products for men
Opening: Every morning, it's the same story. I look in the mirror and see my hair thinning more and more. It's so frustrating. But then I remembered seeing an ad for Sons' hair loss treatments and I thought maybe it's time to do something about this
Shot: A man is getting ready in the morning, looking into the bathroom mirror with a concerned expression as he runs his fingers through his thinning hair
Action: I decided to do some research and after looking at their website and product listings, I was really impressed:
- They have a quick and easy online consultation to find you the right treatment plan, so you don’t need to deal with going to the doctors or a hair loss clinic
- The products get delivered straight to your door in discreet packaging which is super convenient
- The subscriptions are also flexible so I can change my orders
- My favorite thing is they offer free unlimited aftercare over the phone in case I have any problems which is really reassuring
Shot: The man sits at his desk, opens his laptop, and types "Son's hair loss treatments" into Google. Screen recording of the man scrolling through the Sons website, showing product listings and mentioned the above benefits of Sons. The man nods in approval as he reads about these services, looking more hopeful
Process: I completed the free online consultation and chose my plan and within a few days my Sons parcel arrived at my door
Shot: Receiving the parcel in the post to their door. Unboxing the products and setting them up on the bathroom counter.
Ending: Sons made everything so simple – from the quick consultation to the flexible subscription and reliable delivery.
Shot: The man using the products in his bathroom, showing a sense of routine and ease. The man relaxing on the couch, looking confident and satisfied with his hair care routine.
CTA: Check out Sons and take a free consultation today
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Sons co-founders Will and Adrian became increasingly aware that losing their hair was a possibility. Not ready for the number one all over, they looked for solutions but were left confused and frustrated.
Over a pint, they realised – with Adrian’s background in clinical research and Will’s in all things business – that they had the right experience to start a company that helps men understand the facts about their health, and motivates them to be more proactive in tackling their problems.
We’re bringing men’s health and well-being into the 21st Century. Less stigma, clearer information, more convenience, better results.
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