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Project Summary

Project Name
Why we pride ourselves on our organic ingredients.
Brand
ROCKETO
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We use organic and free-range ingredients for the highest density of nutrients without the need for anything synthetic.

Our ingredients mean NO pesticides or harmful chemicals which can end up in your dog’s food, or harming the environment along the way.

Organic farms are much kinder for the environment and their produce helps our dogs thrive.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

ROCKETO is a dog food brand who gently air-dry organic and ethically-sourced ingredients to deliver your dogs complete nutritional needs in a way most convenient for you.

We use organic ingredients in our nutrient-packed, 100% natural recipes with no artificial vitamins or minerals.

We’re 100% cupboard safe so there’s no need to fill your fridge & freezer with raw ingredients or home cooked meals – our air-drying process keeps the goodness in and the germs out.

Our food is optimised for gut-health by using human-grade meat, being totally grain-free and being lower in carbs for a proper dog’s dinner every time.

Main Concept
Script/Description of Scenes

HOOK: 

Your dog deserves better…

SCRIPT:

We can guarantee you won’t find a dog food with better ingredients than ROCKETO.

Did you know that 75% of our beef recipe is made up of organic beef? We use beef liver in our food which is one of the most nutritious meats on the planet for humans and dogs, making it truly irresistible for our four-legged friends.

We always use the best possible ingredients whether it’s organic, free-range or wild because this is what nature intended for our dogs. They don’t need any of the added fillers…

Something other dog food brands like to keep secret is that they use lots of unnecessary starchy fillers in their recipes like potatoes, lentils and legumes to bulk their meals out. Instead of using carbs as a filler, we include more protein in our food for a more suitable source of energy!

Our dogs deserve nothing less than high-protein, nutritious and delicious meals each and every time!

CTA:

Is your dog getting enough nutrition? Check your ingredients!

--

For visual guide please refer to the inspo video!!

Additional information
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
ROCKETO
Pronunciation
Rock - et - oh
Social Media
Category
Pets
About

EVERYTHING YOUR DOG'S DIET IS MISSING.

Gently air-dried, organic and ethically-sourced ingredients deliver your dogs complete nutritional needs in a way most convenient for you.

ORGANIC INGREDIENTS - No artificial vitamins or minerals required in our nutrient-packed, 100% natural recipes.

100% CUPBOARD SAFE - No need to fill your freezer – air-drying keeps the goodness in and the germs out.

OPTIMISED FOR GUT HEALTH - Human-grade meat, grain-free and lower in carbs for a proper dog’s dinner every time.

All the benefits of raw, made easy for you.

FOOD - Free from grains, legumes and additives.

TREATS - Packed with benefits, not carbs.

SUPPLEMENTS - A natural boost for digestion and immunity.

Why organic?

THE HIGHEST DENSITY OF NUTRIENTS WITHOUT THE NEED FOR ANYTHING SYNTHETIC.

Organic ingredients means no pesticides or harmful chemicals ending up in your dogs food, or harming the environment along the way.  Organic farms are kinder for the environment and their produce help our dogs thrive.

Why air-dried?

THIS GENTLE PROCESS NATURALLY LOCKS IN THE NUTRIENTS FOR ALL THE BENEFITS OF RAW

We don’t believe in baking the goodness out of our ingredients. Air-drying at a much lower temperature ensures we retain all the vitamins, whilst you maintain the convenience of storing your dog’s food in the cupboard.

Why grain and legume-free?

POTATOES, RICE AND LEGUMES… HEALTHY FOR US, BUT NOT FOR YOUR DOG

Nearly all kibbles [and even some leading ‘home-cooked’ brands] contain too much carbohydrates for your dog. Mix this with heavily processed meat and you have a product that’s only fit for profit – not for your dog’s health. That’s why we only ever mix the best meat and fish with species-appropriate organic vegetables. Ingredients you can trust for results you can see. 

SUSTAINABLE FARMING

Organic farms have less emissions, better soil quality and don’t pollute waterways. The perfect no-toxic environment for bees and insects to thrive.

LESS WEIGHT & SHIP SHAPE

Our food weighs 3x less than your usual food and our bags can be packed really tightly to save carbon whilst transported. Plus there’s no extra energy consumption to keep it frozen.

OUR PACKING ISN'T RUBBISH

Forget non-recyclable single use plastics. Our packs are made from recycled materials and are 100% recyclable at home.

  • Highly bio-available nutrients
  • More nutrient-dense and no nasty chemicals
  • Nutrition your dog can actually absorb as nature intended
  • No unnecessary fillers means easily digestible and smaller poos
  • Ensures optimal weight and a long, healthy life
  • Treats that support (rather than compromise) your dog's diet
  • ROCKETO always in capitals
Brand Guidelines
  • Butternut Box
  • Different Dog
Tone of voice
  • Innovative
  • Personal
  • Casual
  • Humorous (where relevant)
Competitors/similar brands
  • Butternut Box
  • Different Dog
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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