Direct to camera script add-ons
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
Create authentic-feeling, direct to camera testimonial video content that positions a Popsa photobook as the ultimate way to document your Family photos. We need these scripts read to camera in an engaging and captivating way which can be cut together with product shots.
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Popsa photobooks
The scripts and brief can be found on this link: https://docs.google.com/presentation/d/1F2jEfhh9ufV9Gr2R0U8VAFdK6kCRtZAKNsukvPRBXh8/edit?usp=sharing
There are 4 scripts to read that roughly follow the same structure, but they have different hooks.
Script 1: What do you do with all of the family photos on your phone?
I’ve got 1000s but felt so guilty for not doing anything with them…
Then I discovered Popsa.
Popsa turns your family pics into photobooks in minutes
Just select your photos straight from your phone
And Popsa designs, crops and captions the perfect Photobook for you.
No design skills needed to make something that looks amazing
I made this book of our family trip to [XX],
And it’s such a relief to have these photos off my phone and printed in real life.
CTA - Download the app today and get 20% off your first photobook.
Alt CTA - Give Popsa a try and get 20% off your first photobook.
Script 2, 3 and 4 are extra variations (I had to put 2 scripts into the 3rd variation as I couldn't add another.
Hook:
I used to think it was IMPOSSIBLE to print all the pictures on my phone
Body:
Then I discovered Popsa.
I had 1000s of family photos on my phone that I wasn’t doing anything with
Now Popsa turns my family pics into photobooks in minutes. It's so easy!
Just select your photos straight from your phone
And Popsa designs, crops and captions the perfect Photobook for you.
No design skills needed to make something that looks amazing
And no more worrying about losing all my family’s memories!
It’s such a relief to have my photos off my phone and printed in real life.
CTA - Download the app today and get 20% off your first photobook.
Alt CTA -Give Popsa a try and get 20% off your first photobook.
Hook:
Who knew it was this easy to turn photos into Photobooks?
Body:
I used to struggle to print all the family pics on my phone
Then I discovered Popsa
Popsa turns your photos into photobooks in minutes.
Just select them straight from your phone
And Popsa designs, crops and captions the perfect Photobook for you.
I made this book of our family trip to [XX], and it was so simple.
No design skills needed to make something that looks amazing
And no more worrying about losing all my family’s memories
It’s such a relief to have these photos off my phone and printed in real life.
CTA - Download the app today and get 20% off your first photobook.
Alt CTA - Give Popsa a try and get 20% off your first photobook.
Script 4
Hook:
So my Popsa Photobook just arrived and I have to show it to you!
Body:
I had 1000s of family photos I wasn’t doing anything with and always worried about losing them…
Then I discovered Popsa
Popsa turns your family pics into photobooks in minutes.
Just select them straight from your phone
And Popsa designs, crops and captions the perfect Photobook for you.
No design skills needed to make something that looks amazing
I made this book of our family trip to [XX],
It’s such a relief to have these photos off my phone and printed in real life.
CTA- Download the app today and get 20% off your first photobook.
Alt CTA - Give Popsa a try and get 20% off your first photobook.
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Popsa is an award winning app that makes it quick and easy to print your most cherished memories. We know most people don’t have the time, or patience to design beautiful photobooks, which is why our app – with its clever behind-the-scenes tech – does the hard work for you. Before Popsa, it took on average two hours to make a photobook. And now? Our super speedy app has cut that average down to just five minutes. Design like a professional with automatic layouts, customise effortlessly with text and colour, & see your designs before you buy with our clever 3D preview. Popsa’s marketing is all about authentic stories, told by real people. When it comes to selling our product we believe in the power of a real person, telling their unique story, through their own photos. We want to encourage people to reflect and process life through photos. On a deeper level, you’re processing what you’ve done and where you’ve been – strengthening your sense of self and your relationships with others.
Our direct competitors are brands such as Chatbooks & Snapfish (US), Photobox (UK), Cheerz & Lalalab (FR) but we don't explicitly want to focus on the printing industry in terms of inspiration/competition. Long term we want to try and inspire people to see the value of the photos they have on their phones, not just winning customers from other printing brands.
Casual and authentic. The content shouldn't feel over the top or too salesy. It should feel as if we are seeing a real person endorse Popsa.
Our direct competitors are brands such as Chatbooks & Snapfish (US), Photobox (UK), Cheerz & Lalalab (FR) but we don't explicitly want to focus on the printing industry in terms of inspiration/competition. Long term we want to try and inspire people to see the value of the photos they have on their phones, not just winning customers from other printing brands.
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