Pooch & Mutt Christmas Range Stitch/Reaction
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
To create a viral and funny Stitch video that amplifies the humour from the original Pooch & Mutt Christmas TikTok while highlighting the cheesy goodness of the Christmas product range, encouraging viewers to buy the limited-edition items before they sell out.
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https://www.poochandmutt.co.uk/collections/christmas-presents-gifts-for-dogs
We have a bunch of different cheesy products in the range that we can send you based on your storyboard/script
Please use the below as inspiration.
Context/Messaging:
• The Cheesy Christmas products from Pooch & Mutt are so good, they're causing 'chaos' among dogs (in a good way).
• The Pooch & Mutt team went 'overboard' with the cheesiness—let's make it worth their while.
• These products are limited edition and will likely sell out fast—so act quickly!
Stitch Ideas: (stitch this video: https://drive.google.com/file/d/1LAHFO8pgywsSHzEDoeLZH9onFlpYW0lA/view?usp=drive_link)
• "The Dramatic Gasp":
○ Setup: The dog watches as the cheesy Pooch & Mutt products are introduced in the original video.
○ Punchline: The dog 'gasps' (exaggerated open-mouth expression). Creator says, "I guess we have no time to waste!" When the products arrive the dog 'faints'
• "Cheese FOMO":
○ Setup: The dog is seen attentively watching the original video.
○ Punchline: As the cheesy products come on screen, the dog grabs its leash or brings its bowl, implying it wants them now. Creator exclaims, "Looks like someone's got a serious case of Cheese FOMO!"
See reaction examples:
- https://www.tiktok.com/@gofetch/video/6950349439085120774?q=dog%20shocked%20reaction&t=1697468165108)
- https://www.tiktok.com/@mygoldenmang0/video/7174059776702237957?isfromwebapp=1&senderdevice=pc&webid=7207426543500215809
- https://www.tiktok.com/@carebearcutie67/video/7251779106520567083?isfromwebapp=1&senderdevice=pc&webid=7207426543500215809
- https://www.tiktok.com/@cutefunpet/video/6994757639209225478?isfromwebapp=1&senderdevice=pc&webid=7207426543500215809
Video editing requirements:
• Key edit elements we are looking for: Comic elements, close up shots, ASMR shots, some shots of creator in screen to add personal element
• Showcase a happy excited dog with a lot of movement and energy where possible.
• Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
• Voiceover/Text to speech to be very enthusiastic.
• Please film in natural light and in high-res and no blurry footage.
• Add engaging captions to your video and remember to submit the version without!
• Keep it lively and energetic - we want to encourage the audience!
• Please don't sound like you're reading off a script.
• When writing the brand name in captions use 'Pooch & Mutt'.
• Share your storyboard with Rachel prior to filming
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
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