Garnier W2 - “Do you Really Need another Cleanser?”
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This project requires a physical product
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
Project Name
Garnier W2 - “Do you Really Need another Cleanser?”
Brand
Founders Makers
Brand
Garnier
Website
https://www.garnier.co.uk/Compensation for this project
$90
Duration
Up to 15 seconds
Format
Physical product
Yes
The Brief
Description
another take on the frozen in time/place meme, in this case the joke is that this person already owns several kinds of cleanser, but they’re purchasing a new one. We start by seeing them placing the Hyaluronic Cleanser into their basket and then zoom out to see them frozen, slightly embarrassed.
# Variations
Additional Variations
Inspiration
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Ad specs
Story
Square
16:9
4:5
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Product / Service you'll be talking about
Main Concept
Script/Description of Scenes
"“Do you really need another cleanser?” on the screen the entire time. Please film in a Boots or similar store, but avoid having other non-Garnier products in focus on shelves, if possible.
Additional information
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
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About the client
Name
Founders Makers
Pronunciation
Website
https://founders-makers.com/Social Media
Category
Marketing agency
About
A creative partner to Europe’s leading challengers, scaleups and major brands.
Making high-impact strategies, evocative brand identities, unmissable campaigns and cut-through content.
Shaping perceptions, decisions and behaviour for people and brands who want to do more than just move the needle.
It’s a slingshot state of mind.
Brand Guidelines
Please refer to project briefs
Tone of voice
Please refer to project briefs for individual TOV notes, as each client and project may be different
Competitors/similar brands
Please refer to project briefs
Details on brand
Name
Garnier
Website
https://www.garnier.co.uk/Social Media
Category
Beauty/Cosmetics
About
SUSTAINABLE BEAUTY Garnier brings beauty to vast numbers of consumers and is also committed to sustainable sourcing. We constantly try to reduce the environmental footprint of our packaging and try to improve the ecological profile and biodegradability of our formulas.
Brand Guidelines
DONT show any products outside of the L'Oreal family. Don't use any single use plastics or environmentally unfriendly appearing props. Stay away from using plastic props, bottles, ect generally. Keep any makeup and accessories or jewellery very minimal. Hands should be clean and ideally have natural looking nails (colour and length)
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.
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Please note: It may take up to 10 min until your assets are shown here.
Upload more contentYour content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.
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