DR.VEGAN Skin Saviour
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We're looking for an authentic direct-to-camera testimonial, that feels like a friend sharing advice. Please use the brief as a base and feel free to tweak, make it your own and incorporate your own experiences that relate to the product.
We're also keen to showcase the product in the shot and ensure there is enough room so we can crop to different format sizes including horizontal.
Structure of Testimonial
- Address common symptoms, call out the problem - talk about your personal experience with the health concern, you can even mention past things you’ve tried that didn’t work
- Position product as a solution to that problem
- Share positive results that you’ve personally experienced with the product
- Re-affirm decision by highlighting key USPs
- Reiterate positive impact
- Mention whether you would continue to take it and Encourage viewers to try it too
Format Story, Square and Horizontal
Length longer than 60 sec
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Visual: Speaking directly to camera, in a vanity scene or place where you would do your skincare routine.
Hook options that can be used as is or as inspo
- I can't keep this to myself!
- If you’re a guy, this is why you need to give skin saviour a try
- I'm letting you in on my secret to that natural glow from within.
Script Points That Can Be Included:
"Dry, dull skin? Not anymore...."
[Discuss your skin concerns and your experiences briefly. Speak to your skin concern if dry, dull skin is not something you experience you can talk about inflammation, acne and blemishes, trying actual collagen supplements in the past and nothing working and not seeing a massive difference]
Visual: bring product into frame
"So I saw Skin Saviour in Vogue and I was like what is this, I haven’t heard of it before. And then I saw it in WholeFoods and I was like okay what is this product all about. So I started to do some research. "
Visual: hold up product and discuss:
"The DR.VEGAN website is great because it has so much information! Not only did it have information about the product and how it works, it has so much information in their articles section that I found useful. I didn’t know that your gut and skin were connected. I also saw that they did research and found that 80% of people find it effective in helping with healthier looking skin, more glowing skin, fewer blemishes, plumper and softer skin."
Visual: push skincare products out the way, don’t show product names, put skin saviour in it’s place - have this be in front of you so it’s not switching angles of the camera and you are still in frame
3 reasons why I love Skin Saviour
- It’s got skin-loving nutrients like Vitamin E, A & C, Zinc, Hyaluronic Acid. But it’s also got probiotics, green tea extract, Grapeseed Extract, Green Tea Extract
- It fuels my bods natural collagen production rather than taking collagen supplements that are made from animals
- It helps hydrate your skin and combats dry, dull skin, it helps with blemishes and acne, really it’s your Skin’s Saviour! It makes your skin feel so smooth and healthy and I was really really impressed by this and what a difference it made for me personally.
[Relate it back to what your concern was eg it’s revived my skin's natural glow and make it feel so much more hydrated]
CTA:
This is exactly what my skin needed. It ticks all the boxes for me. Nourish your skin from within with Skin Saviour.
DO:
- Please film in natural bright light
- Add engaging captions to your video, and remember to submit the version with and without.
- Shoot high-res
DON’T:
- Don’t say tablets, say capsules instead. (Capsules are much cleaner!)
- Don’t over edit photos, we like natural for body positivity.
- Don’t have more than 2 capsules out at a time for regulatory purposes.
- Don’t take our product alongside other brands and especially not tablets.
- Don’t show the pouch ripped open in photos, it should be sealed.
Other visuals to film, that can be slotted in:
- Showing the package come through the letterbox
- Unboxing
- Taking one capsule
- Depicting the pain points
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At DR.VEGAN we care about your health, whatever your diet. Everyone deserves to support their own health without compromising the planet. Our supplements are formulated to protect both simultaneously.
We bring clarity, ethics and expertise to your nutrition and wellness. Made in the UK and led by science, our unique formulas are created by expert nutritionists with clinically studied plant-based ingredients, that work.
We use the most bio-available, effective ingredients at optimal levels to make a real difference to people's lives. Our formulas contain zero nasty additives, zero animal ingredients and zero bulking or anti-caking agents. Clean, 100% vegan and accessible for all. Packaged in plastic-free and home-compostable pouches, with your stylish and convenient refillable Pill Tin in your first order. We're plant-based inside and out.
https://www.wildnutrition.com/
https://www.yourheights.com/
We are expert and honest. We educate people in nutrition and health, but also like to break taboos and discuss topics openly so no one feels they are alone in their health concerns.
https://www.wildnutrition.com/
https://www.yourheights.com/
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