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Project Summary

Project Name
Promote a lotto jackpot taking place this Saturday
Brand
Ninethree Group Limited
Brand
Lottoland
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

The brand is giving people in the UK the chance to win over £5 million on this Saturday's Irish Lotto jackpot! As a special promotion, people will get 3 bets for the price of 1 (just £2) instead of the usual cost of £6.

Project timeline:

Creator confirmed on Wednesday 20 Sep

Jackpot amount confirmed on Thursday 21 Sep

Script will be delivered on Thursday 21 Sep

Creator must submit video on Friday 22 Sep by 9am

Video goes live Friday noon!!

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Lottoland allow people in the UK to bet on the outcome of different lotto jackpots from around the world - this content is to promote the next the next Irish Lotto jackpot which is estimated to be worth more than £5m

Main Concept
Script/Description of Scenes

I can’t wait for Saturday night's Irish Lotto! There’s an estimated £5.6 million that could be won by someone in the UK. I’m not off to Ireland to buy a ticket though. That’s because I can win the same amount by placing a bet on Lottoland instead. That’s where people in the UK can bet on different lottos from around the world, such as Irish Lotto and American jackpots, plus daily jackpots like Cash4Life. But this weekend, the focus is mainly on the Irish Lotto. Did you know the odds of winning an Irish Lotto jackpot are smaller compared to most lotteries around the world, such as the Brazilian, South African or some European lottos? Open a new account with Lottoland today and you’ll get 3 bets for the price of 1 on Saturday's £5.6 million Irish Lotto jackpot!

Additional information

The script must be followed word-for-word due to legal compliance. Creators must be clearly above 25 years old. **Jackpot amount will be confirmed on Thursday, at which point the script will be complete. Inspo link more for delivery - just straight verbal to the camera. Feel free to use b-roll footage showing the link to the 3 for 1 offer: https://www.lottoland.co.uk/shoppingcart?campaignid=359455643&adgrouadid=547597740440&gclid=CjwKCAjwjaWoBhAmEiwAXz8DBZ1A3-3x81sekJh8jJP5L-GUcV51LZY7XDgs1l0NVjBJXQMO4vrcUBoCTy0QAvDBwE&utmmedium=search&utmsource=searchadwords_uk 

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Ninethree Group Limited
Pronunciation
Nine3
Social Media
Category
Marketing agency
About

Nine3 helps brands in gaming and travel achieve their customer acquisition goals!

Brand Guidelines

.

Tone of voice

We like laid back content with a humorous tone, not too serious

Competitors/similar brands

.

Details on brand
Name
Lottoland
Social Media
Category
Other
About
Lottoland allows people to bet on any lottery jackpot around the world. That means anyone in the UK can bet on the likes of Irish Lotto and US Powerball rather than just lotteries in their own country. Other instant win games on their website include scratchcards and slots.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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