DE | Diet Meal Replacement Extreme Unboxing
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Project Summary
The Brief
We are looking to get an unboxing of our Diet Meal Replacement Extreme with free gifts offer. This is a great offer - with 1kg of Diet Meal Replacement Extreme, you get 3 free gifts. A shaker, a vegan protein bar and 45 thermopro burn capsules, worth over £30. This is an incentive to get people to test and try our meal replacement range and category.
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https://www.theproteinworks.com/diet-meal-replacement-extreme-upgrade-offer
Diet Meal Replacement Extreme is our most premium meal replacement. It is high protein, low calorie and nutritionally complete. It is a perfect choice for breakfast or lunch for people who have busy lives, don't have time to prepare something healthy, or are looking to lose weight on a calorie restricted diet. Think busy parents, working professionals, and people that don't have a lot of time to prepare healthy. nutritious food, but still want to consume high quality nutrition.
Hook (whilst unboxing the bundle):
I've wanted to try Protein Works Diet Meal Replacement Extreme for ages and finally decided to order it the other day when I saw they were giving away 3 free gifts when you buy 1 pouch.
{This is not an exact script, just a video direction guide)
I chose ___ flavour of Diet Meal Replacement Extreme and got a free shaker, vegan protein bar and tub of thermopro burn capsules (holding up each free products). These free gifts are actually worth over £30 normally!
CTA: If you have ever wanted to try Protein Works then this is your chance. Make sure to redeem your free gifts with your order today through the link attached
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition:
Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.
Innovating fast and with purpose to ensure we are constantly refining our service and product offering
Caring for our customers by offering world-class service
Target audience:
People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.
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