New Year UGC - Female partners angle (sexual wellbeing app)
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Project Summary
The Brief
We'd like a personal story style video where female creators explain how their male partner encountering erection issues impacting them and their couple, and then how using the Mojo app helped them get their confidence back.
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https://mojo.so/landing/default
Mojo is a sexual wellbeing app that helps men overcome psychological erection issues. Mojo gives them access to the same information and exercises a sex therapist would give a guy with erection issues, for a fraction of the cost and from the comfort of their own home. Here’s how:
Help control stress response = The theory boils down to this: if the brain can relax, the body can get an erection. From exposure techniques to learning how to control negative thoughts, Mojo has everything men need to get their brain back on their side.
Get in touch with good sexual cues = We’ll make sure you tap into your sexual potential so there are no more wasted opportunities. Our expert-crafted courses will help you boost your libido, upgrade your intimacy, and stop depending on old masturbation habits.
Put it into practice in the bedroom = You'll translate your new sexual confidence into the bedroom with arousal exercises, sex skills, and communication techniques. Whether you have a steady partner or you’re still dating, we’ll help you perform with confidence.
Hook: My man has been struggling with erection issues for years until we found this app (please show the home screen of the app while delivering this hook).
Explaining the problem: In this part you should start by explaining how it can affect a woman when her partner encounters erection issues. You can use some of the following points for inspiration and make them your own:
- “When he started having issues, I noticed that he was more distant and even often avoided opportunities to get intimate”
- “I felt bad as I was wondering if it was my fault and was clueless on how to help him.”
- “We both knew something was wrong but didn’t know how to address it or where to turn to.”
- “He wasn’t interested in trying erection pills as he didn’t want to get hooked on some meds. It really felt like a crutch more than a long term solution”.
Introducing the solution: In this part you need to mention the Mojo app as the solution that helped reignite your sex life. You can use some of the following points for inspiration and make them your own:
- “A girl friend of mine told me about Mojo and how it had helped her man, and we gave it a try.”
- “By using the app for just a few minutes a day, we saw a massive improvement in his sexual confidence in under a month.”
- “Using clinically proven techniques, Mojo members can take control of what happens in their minds and bodies during sex. This helps them get an erection, keep an erection, and live their intimate lives to the fullest.”
- “Even though 50% of guys in their 30s have erection issues, stigma means that most feel too ashamed to ask for help. But Mojo allowed him to talk to other men with the same issues and realise he was not alone.
- “Mojo is built on science, data, and clinically validated techniques from psychosexual therapy”
- “Mojo works with sex experts to build courses and design actionable exercises that help members elevate their sexual well-being and overcome challenges in the bedroom.”
- “Mojo’s sexperts include psychosexual therapists, clinical psychologists, physiotherapists, sex coaches, meditation coaches, urologists, and nutritionists.”
- “The therapeutic basis for Mojo is psychoeducation, stimulus control, exposure therapy, sex skills training, and cognitive restructuring.”
CTA: “If you are afraid of hurting your partner because of your erection issues, you need to try the Mojo app today.”
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
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Mojo is a sexual wellbeing app that helps men overcome psychological erection issues.
https://www.figma.com/proto/GBL3CNWXPyXjKerwmYz4Y6/Brand-Guidelines?page-id=1%3A5871&type=design&node-id=866-6862&viewport=-715%2C4663%2C0.23&t=gTXuDP6nmFYtMNkp-1&scaling=min-zoom&starting-point-node-id=866%3A6862&mode=design
Password: keepitup
The Mojo story:
Mojo began back in 2019 as a vulnerable conversation between 2 cousins.
On a long car journey, Angus admitted to Xander that he was struggling to get it up. His world was crumbling. He felt broken.
Fortunately, he'd found the right guy to confide in. Xander shared that he'd been struggling with his erections throughout his 20s.
50% of Millenials and Gen Z struggle with psychological issues. So you'd think there would be plenty of support out there. But men's sexual problems were (and still are) surrounded by shame and a hell of a lot of misinformation.
There was no affordable, accessible, and reliable solution for psychological erection issues. So it’s no suprise that 75% of men with erectile dysfunction (ED) don't seek any help for it.
Angus and Xander wanted to change this. They
co-founded Mojo and set out on their mission to elevate the world's sexual wellbeing. Their first port of call? Helping men aged 18-40 overcome psychological erection issues for good.
Talking about Mojo:
Today, Mojo is a sexual wellbeing app. It has over 100,000 members in 115 countries.
The app contains a digital program of learning courses and sex therapy exercises.
We created the program with our psychosexual experts. It addresses ED’s biological, social, and psychological factors.
We’re the next evolution of wellbeing:
Wellbeing and the way the world thinks about it has evolved in waves.
Consider how much physical wellbeing has changed in the last 5 decades. In 1970, 127 people ran in the first New York marathon. By 1999, it became the 30,000-people event we know today.
As fitness crept into the cultural consciousness, we saw quick fixes. Diet pills. Fad diets. Gimmicky fitness equipment. It took time, but customers and brands figured out that physical wellbeing was about behavioral change. And we now have the Nikes, Pelotons, and Stravas of the world.
Hold that thought, and think about the last 2 decades and the rise of mental wellbeing. People are now realizing that positive mental wellbeing needs an ongoing investment. But at first, the market was swamped with medications and lazy shortcuts before the Headspaces and Calms of the world took root.
So have we reached peak wellbeing enlightenment? By no means.
The way we connect on our most intimate level is in crisis. Half of all young people struggle with psychological sexual issues at some point. And the leading solutions are all quick fixes. Viagra. Numbing wipes. Pumps. These are barely solutions. They’re crutches that hide the real psychological problems beneath. But these quick fixes have set the stage for what’s about to come next.
Sexual wellbeing will define the wellbeing space over the next 2 decades. And Mojo is going to be right at the front. We exist to tell the world something it should already know. Invest little and often in sexual wellbeing, and you'll create intimate connections and lead healthy relationships as your authentic self.
Brand principles:
- We’re boldly vulnerable because we talk about things that people are usually ashamed of. We wear our shame and struggles as a demonstration of strength, not weakness
- We’re assertive because we bring credibility, scientific fact, and clear direction. We also care for our users and we will fight for them
- We’re leading a revolution because we invite users to overthrow the pressures they face. This includes broken or problematic sexual scripts. We support individuals and (hu)mankind to fundamentally change their approach to sex and relationships
- We’re keeping it real because we must be genuine and sincere with our users. Users need pragmatic, tangible, trustworthy things they can relate to. They do not need lofty ideals, snobby superiority, mumbo- jumbo, or scammy promises
- We’re introspective and considered because we’re inspired by the change we can achieve with conversations, self-reflection, thinking in new ways, and the stuff that happens in therapy.
Personas
Our personas are based on data from user interviews, our onboarding flow, and engagement analytics. Overall data shows that our user base is split as follows:
- 87% of our users are under 45
- 69% of those are under 35
- 31% of those under 35 are under 25
In relation to their current relationship status:
- 35% long term
- 28% new relationshi p
- 24% single
- 10% not dating
Our user population identify themselves as:
- 91% straight
- 4% gay
- 3% bi
- 1% figuring it out
We tend to take inspiration from companies such as Headspace, Habito, Tony's, Patagonia, and Boys get sad too.
Please see the brand guidelines for more examples of inspiration: https://www.figma.com/proto/GBL3CNWXPyXjKerwmYz4Y6/Brand-Guidelines?page-id=1%3A5871&type=design&node-id=866-6862&viewport=-715%2C4663%2C0.23&t=gTXuDP6nmFYtMNkp-1&scaling=min-zoom&starting-point-node-id=866%3A6862&mode=design
Password: keepitup
- Boldly vulnerable = We’re bold by talking about sensitive things confidently. In a way that others don’t. We revel in being vulnerable. We’re inspired by the change we can achieve with conversations, self-reflection, thinking in new ways, and the stuff that happens in therapy.
We don’t squirm when talking about erection issues or things that men are commonly ashamed of. We do this all so confidently that it stops people in their tracks. We feel like a new stronger type of masculinity, and men aspire to be part of our community.
- Assertive = We’re intelligent. Everything we do is thoughtful, sharp, and informed. Working with renowned experts gives us credibility. That gives us the license to be assertive because everything we do has a foundation in science. We care so much that we are willing to stand up for what we believe in. We do not shy away from a conversation. We call out other people’s bullshit.
- Leading a revolution = We’re innovating a new product, and creating a whole new category. This means we do not play into the stereotypes. We reject outdated and problematic ideas about sex and masculinity. We won’t promote macho-masculinity that measures itself solely on performance. We’re not like the D2C medication companies who shout about the issue but then convince men they need a discreet solution. No cliched euphemisms. No playing into lad culture just to get noticed. No superior chest beating. Also we don’t feel like medical brands of old. Feeling medical is just a way of scaring men into action.
We feel new, innovative, modern, consumer-facing, and like a tech product. Because we are.
- Keeping it real = We keep it real by being authentic. We’re down to earth. In a space that has been dominated by gimmicks, spam, short-term fixes, everything we do is real. Nothing bombastic. Men need pragmatic, tangible, trustworthy solutions. So we cut weasel words, the unproven woo-woo, and the false promises.
When you experience Mojo, it should feel like you are talking to your friend, who is an off-duty doctor at a party. We’re logical and relatable. No smoke and mirrors. No snake oil. We go out of our way to be trustworthy. We are transparent with our approach and limitations. Our product is not trying to turn you into a Casanova or off-duty porn star.
- Human centred = To keep Mojo real, we value real people, real stories and real examples. We don’t make things up. Being vulnerable and open as a brand is essential to the core of who we are. When we look at designing with that in mind, we focus on the following:
- Human faces
- Real user stories
- Examples rooted in reality
- Human connection not selling tools
- No new-age, pseudo-science or gimmicky bullshit
- High-production value = We live in an information age where most content is free. Ours is not. That is our business model and how we survive. We know from members that as a result of this, we have a premium price tag perception. This is rooted in the cost of the product, the type of solution we offer (long-term) and expert made. To convey this in design, we do the following:
- We aim to create a premium brand look and feel
- Pixilated and stretched imagery, fluffy copy and cliches is unacceptable
- High quality and premium doesn’t mean bells and whistles - less is more. High quality can be simple and clean.
- Premium always means non-staged imagery that feels real and authentic
- Visiting the doctor or hospital for erection issues makes members feel broken. Our users are not broken. What they are struggling with is a case of poor sexual wellbeing. We aim to remove the feeling of being broken that traditional medicine gives members. We’re experts and we’re here to help you overcome, not diagnose and give pills for a problem.
- Our designs feel expert but never clinical or medical
- We are the positive reinforcement and user needs to have hope
- We use scientific language as we’re experts but we make it understandable and accessible to the layman
Here are some general ToV principles:
- Write for people with psychological erection issue who are between 18 and 40 years old
- Reassure, respect, and normalize
- Right now we don’t write for or address healthcare professionals
- Are clear — we never let leaning into a tone of voice compromise clarity
- Communicate our identity using tones of voice based on our brand principles
- Write to a reading age of Grade 9 or below — you can calculate reading age with tools like Hemingway
- Write in US English
- Educate and inform by translating science and sex therapy
- Explain why — this means we back everything up with the rationale
- Give users the tools, knowledge, and motivation to change
There are more details on tone of voice in our brand guidelines doc: https://www.figma.com/proto/GBL3CNWXPyXjKerwmYz4Y6/Brand-Guidelines?page-id=1%3A5871&type=design&node-id=866-6862&viewport=-715%2C4663%2C0.23&t=gTXuDP6nmFYtMNkp-1&scaling=min-zoom&starting-point-node-id=866%3A6862&mode=design
Password: keepitup
We tend to take inspiration from companies such as Headspace, Habito, Tony's, Patagonia, and Boys get sad too.
Please see the brand guidelines for more examples of inspiration: https://www.figma.com/proto/GBL3CNWXPyXjKerwmYz4Y6/Brand-Guidelines?page-id=1%3A5871&type=design&node-id=866-6862&viewport=-715%2C4663%2C0.23&t=gTXuDP6nmFYtMNkp-1&scaling=min-zoom&starting-point-node-id=866%3A6862&mode=design
Password: keepitup
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