THIX - Product Review
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a short 20-25 second video giving an impression on our product.
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Pioneering Caffeine Shampoo and Conditioner combo packed full of Proteins and Vitamins for thicker, stronger and healthier hair. Formulated by experts in the UK using scientifically proven ingredients.
Feel free to adlib slightly to make it natural to you!
I can’t recommend THIX …(slight pause) Highly Enough!
Directions - start with THIX Shampoo & Conditioner filling screen then pick up and big smile with the "Highly Enough"
I added THIX to my haircare routine after seeing them featured in GQ
Directions - Unboxing Shot (try not to tear packaging before filming)
I use the Shampoo twice a week and condition my hair every other wash
Directions - Time Lapse Shower / Conditioner Montage
They are both thick and are packed full of vitamins and proteins
Directions - Show ingredients on packaging and run hand through hair
They lather really well, I leave them on my scalp for 3 minutes each before I rinse
Directions - Lathering Hair in Shower shot.
They are also 1. vegan and cruelty free 2. silicone, sulphate & paraben free AND 3. come in plastic free packaging!
Directions - Overlay a video of the packaging with emoji bullet points of the above points
Sign Up to their mailing list to get 20% off your first order
Directions - Screen Record Signing up on site
Directions - Finish Smiling and showing product to camera
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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Born in 2013, Otherway is a strategically-led studio where design and communications work together.
We launch, transform and invest in brands to create a more positive future.
Based in London and San Francisco, our multi-disciplined team is a collaboration of strategists, designers, writers, creatives, producers and digital experts – all full of smart ideas and a fearless attitude to help our partners succeed.
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