Pooch & Mutt Mini Peanut Butter Dental Sticks
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Objective: Increase brand awareness, engagement, and sales of Pooch & Mutt’s Mini Peanut Butter Dental Sticks
Messaging:
The campaign should highlight the fun, playful nature of the brand while also emphasising the product's unique, healthy ingredients.
Tone and Style: Fun, informative, engaging, and authentic. The content should show real dogs and their owners enjoying the product in a light-hearted and amusing way.
Core Message: Vet approved, mini dental sticks for small dogs - Peanut Butter flavour, vegan and grain-free. They are designed to protect teeth and gums, featuring SHMP to reduce tartar formation.
MUST CONFIRM STORYBOARD WITH US FIRST
TIP: Please add a comment to your application sharing why you/your dog is a good fit
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Pooch & Mutt Mini Dental Sticks
Introducing Pooch & Mutt's latest innovation for your petite pups - Mini Dental Sticks! Designed for mini mouths, these shorter, narrower sticks come in three delicious flavours with functional ingredients, including Turkey & Hemp for a calming effect, Superfood Spirulina & Mint for anti-bacteria and fresh breath, and a Peanut Butter, grain-free, vegan option.
Vet-Approved and crafted to protect teeth and gums, these sticks feature SHMP to combat tartar formation. With 7 sticks in a pack, one for every day of the week, your small dog's dental health is in good hands.
This brief will solely focus on the Peanut Butter Dental Sticks.
Hooks: (pick 1)
- POV: Your dog just discovered mini Peanut Butter Dental Sticks
- POV: Your dog just discovered Peanut Butter Dental Sticks for small dogs
Concept idea: Showcase how Pooch & Mutt Mini Dental Sticks are the ideal choice for optimal dental health in small dogs. The video inspiration link (POV: Your dog just discovered peanut butter dental sticks), has historically been a really high performing asset for the regular sized dental sticks. As a result, we would ideally like a video in a similar style to this, but focusing on the key product callouts and usp’s of the smaller sticks - see below.
Product Highlight: The Pooch & Mutt Mini Dental Sticks should be clearly visible and central to the content. Highlight some of the product's benefits highlighted below (e.g.,) through visual or verbal cues in a natural, non-salesy manner. Please do not read the product benefits word for word, adapt them to feel natural in your voice over.
Key Product Callouts: (pick what resonates with you and your dog)
- Vet-approved, mini dental sticks
- No need to cut them up to make them smaller, they’re miniature-sized for small mouths!
- Smaller in length and width, so your petite pup can crunch with ease
- Peanut Butter is an irresistible flavour that is perfect for pooches that need extra persuasion to keep gnashers pearly white
- They are also vegan and grain free, making them suitable for dogs with sensitive tummies or food allergies (for example poultry)
- Includes SHMP (pronounced S-H-M-P) to reduce tartar formation
- With deep ridges, they are shaped to clean deep between teeth, and last longer, meaning your dog gets plenty of chewing time.
- It can also be a great enrichment activity to keep them busy
- 7 Dental Sticks in a pack - one for every day of the week!
In the video you could show:
- Your dog is happy and healthy - playing, doing tricks, running off lead on a walk, in the garden etc.
You must include showing:
- The product packaging, the key ingredients and call out the benefits
- Show the dental stick size, holding it up to the camera or in your hand - you could also compare it to a standard sized dental stick for reference
- Your dog enjoying the dental sticks
We are open to creativity so if you want to amend the script at all and make it your own then feel free to be creative with it and make it feel authentic!
Video editing requirements:
- Key edit elements we are looking for: Comic elements, close up shots, ASMR shots, some shots of creator in screen to add personal element
- Showcase a happy dog with movement and energy where possible.
- Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
- Voiceover/Text to speech to be very enthusiastic.
- Please film in natural light and in high-res and no blurry footage.
- Add engaging captions to your video and remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Please don't sound like you're reading off a script.
- When writing the brand name in captions use 'Pooch & Mutt'.
- Share your storyboard with Rachel prior to filming
- Please ensure music used in videos are cleared for commercial use
Please check you have covered off the key edit elements we are looking for. Let us know of any allergies the dog may have. Please ensure we are told what breed of dog you have and we need to ensure that none of the dogs have a bark ecollar, docked tail or docked ears. Add pets photo to your Twirl profile if you haven't already!
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
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