Wednesday Holmes New Case Launch - Gen
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Our most colourful collaboration to date. We’re celebrating the joy of togetherness and inclusivity with this limited edition case by illustrator Wednesday Holmes. Because no matter who you are, who you love - every body sweats.
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See TikToks preview tool where you can see how it looks in situ (toggle to show in-feed ads)
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If available case will be shipped out to you manually. We only have a few of these cases produced so please be careful.
Hook 1 - "Sweat Yourself Free With Fussy Natural Deodorant"
Opening with the above statement. At the start of the video we want you to showcase our new Wednesday Holmes case straight away. Visually for this video we want you to bring your authentic self, so feel free to have shaven or unshaven pits, and wear colourful clothes. State how the case is something you've never seen before, and it stands loud and proud on your bathroom (visually show this as you talk about it). Talk about how you're excited about the collaboration with Wednesday Holmes and how you've always been a fan of their designs. Then transition into talking about Fussy's 3x core USPs (see below)
Hook 2 - "Get Your Pits Out"
Open with the above statement. Bring a lot of energy and fun into this hook, as with this statement, we want to encourage people to embrace their pits no matter who they are. Visually it would be great to see you revealing your pits with dramatic flair at the start of the video along with the showcase of the new case. Talk about how you're excited about the collaboration with Wednesday Holmes and how you've always been a fan of their designs. Then transition into talking about Fussy's 3x core USPs (see below)
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast. Emphasise this is a natural deodorant that lasts ALL DAY!!!
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Needs to be quick with editing content and confident with making mobile first content too and comfortable on camera. Also needs to be a super quick turn around once the case has been delivered.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Hook 3 - "Fussy Natural Deodorant is a GAME CHANGER"
Open with the above statement. And showcase the new Wednesday Holmes case right away, state how excited you are about the new iconic design and how you've loved Wednesday Holmes's designs and exited to see the partnership with Fussy. Plus you can’t get over how long Fussy keeps you smelling fresh for the whole day.
Hook 4 - “Meet Fussy Natural Deodorant’s latest case by Wednesday Holmes”
Open with the above statement. In the opening video you should already have the case visible in your hands to show off. It would be great to speak about how much you like Wednesday’s designs. It would be great to see a bit of a green screen video of you looking at her IG page HERE and seeing their designs (pronouns are they/ them). Then go on to talk about Fussy’s formula lasts ALL DAY. Please then go on to mention our other USPs (see below).
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Hook 5 - “STOP Scrolling. Fussy Have released have released a Summer Case with Wednesday Holmes”
Open with the above statement. Have the Wednesday Holmes case in your hands right from the start of the video. Give it a lot of energy and excitement about the case i.e. play with the case, show yourself dancing applying deodorant i.e. getting ready for a summer event. Then go on to talk about Fussy’s formula lasts ALL DAY. Please then go on to mention our other USPs (see below).
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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