Campaign Launch Video Skit: State of Cold Calling 2024
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Project Summary
The Brief
This video is to support the launch of a report: The State of Cold Calling in 2024. The idea of this report is to show that cold calling still works for salespeople, it's just changed. So what worked a year ago or two years ago, isn't relevant now. The report covers lots of different data points to tell the story.
Here's the idea for the video: A Sales Dev Rep (SDR) is sat at their desk, with their headset on. They’re cold calling, and getting nowhere on the phone.
They have a chat with their manager, who recommends that the SDR checks out “The State of Cold Calling for 2024: A Research Report by Cognism
The SDR then starts implementing some of the techniques and recommendations, and experiences success on the phones.
Just a note on the time: whilst clicked 30-60 seconds if it goes over this not a huge deal!
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We are a b2b contact data provider. We offer mobile phone numbers and B2B emails of people b2b sales and marketing people want to get in touch with through cold calling or marketing activity.
✓ Highly accurate data. We manually verify decision-makers' phone numbers.
✓ Unrestricted access to person and company-level data. No credit limits, geographical, and other data access restrictions.
✓ International coverage, so you can break into local and global markets: EMEA, NAM, APAC.
✓ Easy platform setup and integrations with your CRM and sales engagement tools: Salesforce, Hubspot, SalesLoft, Outreach and more. Get all this data on-demand and in the systems you work in.
Creator will play both parts of the SDR and Manager. Starting with opening scene: SDR sat at their desk, having one failed conversation after another. Examples of the phrases could be: “If I could just explain why you need this”…prospect hangs up; “I know it's first thing on a Monday morning but if I could just explain…” - prospect hangs up etc. Look confused, not sure as to why this is happening.
Next Scene: 1 hour later... SDR comes back from a break, walks back to the desk, and sees a Slack/Teams message pop up on their laptop from their manager. It reads 'Hey! Free for 5?' SDR's face fills with panic - thinking it's never a good sign when this message comes through. Reluctantly, types a reply, 'Yeah Sure'.
Next Scene: Then filming from the perspective of the manager, speaking to the SDR. Manager is saying to the SDR that the tactics they're using on the phone are outdated, not really working as intended. But they're going to send something over that'll help.
Back to the perspective of the SDR - checks the inbox and sees the subject line: The State of Cold Calling in 2024: A Research Report by Cognism. Decides to give the insights a read.
Next Scene: It's the next day - the SDR has read the report and decided to try some of the advice. Starts calling, and encounters a prospect. “I can totally shoot over an email - whilst I've got you on the phone, shall we book some time in for tomorrow, to go through the email? That way, if you've got any questions we can work through them together?"
The SDR is amazed that the prospect actually says yes, and wants to have a conversation. Sense of pride and happiness that this response to the objection actually worked.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Cognism is a B2B contact data provider. Essentially providing people with contact details to better target their audiences through cold calling or marketing. We have three core personas, Sales, Marketing and RevOps.
Our website H1: 'We give you mobile phone numbers and B2B emails of people you want to do business with'
✓ Highly accurate data. We manually verify decision-makers' phone numbers so you can do what you do best: talk to people.
✓ International coverage, so you can break into local and global markets: EMEA, NAM, APAC.
✓ Easy platform setup and integrations with your CRM and sales engagement tools: Salesforce, Hubspot, SalesLoft, Outreach and more. Get all this data on-demand and in the systems you work in.
While we like to be entertaining and funny, we aren't rude. Anything that could be misinterpreted, we avoid.
We have worked with Lavender and HockeyStack before as we love their content and style.
HockeyStack changed the game with this 'netflix' style content page: https://hockeystack.com/the-flow/
We like to stand out from the crowd of other B2B businesses - using a colloquial tone of voice and often incorporating humour where we can. Some examples you can check out for context:
- Emails: https://info.cognism.com/the-b2b-email-nurture-swipe-file
- YT video reacting to US/UK ads: https://www.youtube.com/watch?v=f-3Yi6jUNEI&t=15s
We have worked with Lavender and HockeyStack before as we love their content and style.
HockeyStack changed the game with this 'netflix' style content page: https://hockeystack.com/the-flow/
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