Washing Up Liquid - Testimonial style - fragrance focus
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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
Project Name
Washing Up Liquid - Testimonial style - fragrance focus
Brand
Smol
Brand
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes
The Brief
Description
Face to camera video about our washing up liquid, being a fragrance focused testimonial.
# Variations
Additional Variations
1
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Ad specs
Story
Square
16:9
4:5
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Product / Service you'll be talking about
smol make household cleaning products that are better for the planet. we use no single use plastic, fewer chemicals, never test on animals and we're priced similarly, if not better than traditional supermarket brands. Our product range includes: laundry capsules + laundry liquid, dishwasher tablets, washing up liquid, surface cleaning spray among others. We make it super easy to try our product by offering free trials on most of them - so you can try before you buy. Always include free trials in the call to action *where relevant.
https://smolproducts.com/pages/washing-up-liquid
Main Concept
Script/Description of Scenes
Please create a script that is natural and authentic to you - Make sure to include the essential elements mentioned below and share ahead of filming :)
Testimonial style video - focusing on our washing up liquids fragrance. Show nice aesthetic kitchen, cutaway to show refilling of product.
- Pink grapefruit fragrance
- Gentle on my hands
- Plant powered grease busting power
It’s refillable and looks amazing in my kitchen (show refilling)
- You can try it for £2 today
Additional information
Great camera presence, aesthetic house is a plus, worked with sustainable brands in the past also a plus Please read the following carefully (these are also the most common revisions):
- always write smol in lower case (smol not Smol)
- please open the product packs according to the instructions
- if using a product that comes with a free trial (laundry capsules or multipurpose spray, please add a text caption whenever you mention the free trial that says '+ p&p')
- please highlight the offers: free trials for laundry and multipurpose, £2 for the washing up liquid starter pack
- if referring to the eco benefits of the products, please use the words ' better for the planet' instead of 'eco' or 'eco-friendly'
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
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About the client
Name
Smol
Pronunciation
Website
smolproducts.comSocial Media
Category
Home and Living
About
We make household cleaning products that are better for the planet. Whether that's laundry detergent, dishwasher tabs, surface cleaning sprays, we've developed products that are 100% plastic-free and with fewer chemicals. All this without sacrificing cleaning performance.
Brand Guidelines
Tone of voice
Competitors/similar brands
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.
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Please note: It may take up to 10 min until your assets are shown here.
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