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Project Summary

Project Name
XNARA For Everyone - need 3 friends for this!
Brand
xNARA
Brand
Website
Compensation for this project
$125
Duration
Longer than 60 seconds
Format
Physical product
Yes

The Brief

Description

You will need THREE friends to join you on this project.

Type of video style: POV of sachet, approaching people 

-Location: Mall. 

-Upbeat music to be used 

-Dialogues clear and audible  

-Actors must look intrigued and surprised upon getting offered the supplements.  

-As the below reference shots show a football’s POV, this video will show the xNARA sachet POV, getting approached to people.  

-Will need edited and all the raw footage as well. Content should be engaging and interactive. 

-Video to be shot inside the same mall. Should appear as if all people are being approached in different areas of the same mall. 

-Opening shot must preferably have a lot of people seen walking around. When showing the sachet please show the only side which says Nutrition or Probiotics. The blank side of the sachet shouldn't be shown at all.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

xNARA is a company that is reinventing supplements through personalization. 

Supplements don’t work unless they’re personalized because everyone is different – this scientifically accurate statement – is what lead us to create Complements. Complements are personalized supplements, made to perfection for you based a thorough understanding of your lifestyle, goals, biology and overall health. 

They’re curated and selected from 125 highly-active, highly-potent Swiss-sourced ingredients –concentrated vitamins and minerals, amino acids, pro and prebiotics, bio active compounds, and food and herbal extracts – made exactly for you with the right dosage – so that your body truly feels an impact and does not feel the opposite. 

It’s a product that gets designed differently each time for every single customer based on everything they need – 2 sachets once a day, every day – to supercharge your overall health and maximize your

wellbeing. We take the guesswork out of it, rather than a full cupboard of pills its two sachets daily, and you don’t have to spend hundreds or thousands of dollars buying dozens of ingredients, just rely on Complements for a fraction of the cost.

Main Concept
Script/Description of Scenes

Script: 

Scene 1: 

[Opening shot of a diverse group of people going about their daily routines inside a mall. Upbeat and relatable background music sets the tone.] 

[Cut to a shot of a woman sitting on a bench, looking sceptical as someone hands her an xNARA sachet.] 

Narrator: “Would you like to know more about our supplements” 

Woman: (looking confused) “Supplements? Aren't those just for body builders?” 

[Cut to a man at a coffee shop, similarly handed an xNARA sachet.] 

Man: (looking uninterested) “I don’t plan on lifting weights anytime soon.” 

[Cut to a young man shopping, similarly handed an xNARA sachet.] 

Narrator: “Would you like to know more about our supplements” 

Young Man: (listening to music on earphones) “Supplements are like for athletes and gym-goers bro.” 

Scene 2:  

[Cut to a bright and modern laboratory setting, where a person in a lab coat holds an xNARA sachet.] if you don't have a lab coat, you can wear a white blazer.

Doctor: “Let us clear this up. Supplements are not just for body builders.” 

“Whether you are a student aiming to boost your focus” (shot of university student studying) - please get one of your friends for this

“a mother looking to enhance your skin’s health” (shot of woman admiring her skin)  - (can also be one of your friends, or of a stock footage)

“Or a shift worker striving for better sleep and digestion” (shot of office worker seen happy) - (can also be one of your friends, or of a stock footage)

[Cut back to doctor in lab coat] 

Doctor (looking happy and delighted): xNARA is for everyone! Because when it comes to your health, there is no one-size-fits-all solution. xNARA Complements 8 Billion People. 8 Billion Formulas. Embrace xNARA today.

Additional information
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
xNARA
Pronunciation
ex nara
Social Media
Category
Health/Wellness
About

xNARA is a health and wellness company that pioneers in the realm of personalized supplementation. It is dedicated to empowering individuals to optimize their health and upgrade their lifestyle by providing personalized, science-backed dietary supplements.

Through an Intelligent Assessment tool, xNARA identifies individual health needs, dietary preferences, and lifestyle habits. This data is then used to formulate xNARA Complements, bespoke supplement sachets tailored to the unique nutritional profile of each individual.

xNARA sources more than 125 potent ingredients from the pristine environments of Switzerland. This reflects their commitment to high-quality, traceable ingredients and sustainable practices. xNARA's mission is to make nutrition personal, as it firmly believes that one-size-fits-all doesn't apply when it comes to health and well-being.

The core values of xNARA revolve around personalization, scientific rigour, sustainability, and transparency. They are dedicated to providing personalized care, using cutting-edge science and technology, reducing environmental footprint and maintaining an open dialogue with their community. The ultimate goal of xNARA is to empower everyone to achieve their unique path to better health.

always write xNARA in this style

dont:

We call our products Complements - do not use Supplements, 

Complements = Personalized Supplements.

Brand Guidelines

https://www.viome.com/

https://www.innosupps.com/

https://traya.health/.

https://thegoodbug.com/

Tone of voice

xNARA aims for a professional yet approachable communication style. It emphasizes clarity, accessibility, and transparency, ensuring the information is digestible for a wide audience. It may also incorporate a sense of inspiration and empowerment, given its mission to guide individuals towards personalized health. Although xNARA’s discourse is primarily science-based, it avoids overly technical jargon to foster a better understanding of its products and philosophy. The brand tone remains engaging and positive.

Competitors/similar brands

https://www.viome.com/

https://www.innosupps.com/

https://traya.health/.

https://thegoodbug.com/

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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