Create a script/storyboard that's natural and authentic to you! Please use the following key messaging and pick what resonates with you. Must share ahead of filming.

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hook options: 

• you can either have 12 weeks of messing around and making no progress before next season, or you can start now, 
•  I have the best pre season of your life and come back the best athlete you can be 
• want to make insane progress in just 3 months? 
• Athletes, I have the secret sauce for your performance next season 
• This programme changed the game for me, here's why you need to try it
• are you an athlete struggling to stay motivated this pre season 

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Creator should use a mix of talking to the camera and voiceover. Please also provide auto captions (double check spelling before sending) 

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hook visual options 

• show yourself to camera not flexing (before SW7 Pre season programme), cut to shot of you flexing to camera (after pre season programme with SW7 
• show yourself to camera either flexing or doing a powerful workout 
• image of you last season Vs this season 

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Other visuals to consider incorporating:

• workout shots
• making food/protein shake 
• progress footage (flexing to camera in the mirror, showing torso, arms, legs, back gains etc) 
• talking to the camera 
• user interface of creator using the app or over the shoulder app shots (the app is free to download. Free Strength & power programme to use for in app shots) 

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Key Points to Highlight:

• Maximise Athletic Performance: Showcase the transformative potential of the programme, emphasizing how it can boost athletic performance to unprecedented levels.
• Comprehensive Strength Training: Illustrate athletes engaging in weight sessions, highlighting the strength and power gains.
• Elite Conditioning Resources: Feature snippets of conditioning drills that enhance endurance and athletic engine.
• Speed Optimisation: Show athletes participating in speed sessions, emphasizing the goal of making them faster than ever.
• Focused Training Volume: Mention the increased training volume and demands, made possible due to the absence of team sessions or games.
• Periodised Performance Peak: Highlight the scientifically designed periodised programme aimed at ensuring peak performance at the start of the season.

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Call to Action:

• Encourage viewers to download the app.
• Highlight the value of the monthly membership at £24.99.
• Use text overlays and a clear voiceover to reinforce the call to action.

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Tone and Style:

• Energetic and motivational.
• Use popular TikTok trends, transitions, and effects to keep the video engaging.
• Incorporate upbeat background music that matches the intensity of the training scenes.
• Ensure the content feels organic and relatable, rather than a traditional advertisement.

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Additional Notes:

• Include clips of athletes training, engaging with the app, and experiencing the benefits of the programme.
• Feature testimonials or quick quotes from satisfied athletes if possible.
• Ensure branding elements are subtly integrated without overpowering the video.

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Additional USPs to mention 

• SW7 is a fitness app founded by rugby legend Sam Warburton 
• run by personal trainers 
• programmes are built to help you train like an athlete 
• pre season is specially built by athletes for athletes 

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CTA 

• don't fail yourself before the season even begins
• -"The work starts now. Download the app and join SW7 today!"
• "Don't miss out this pre-season. Transform your game with SW7!"
• "Ready to dominate next season? Sign up for SW7 pre season programme now!"
• "Elevate your performance. Join SW7 pre-season programme today!"
• "Unlock your potential. Start your journey with SW7 now!"
• "Don't fail yourself this pre-season. Commit to excellence!"
• "Push your limits. Download the app and get started!"
• "Be faster, stronger, and fitter. Sign up for SW7 pre season programme today!"
• "Take the first step towards greatness. Join SW7 now!"
• "Your best season starts here. Download and sign up today!"

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£24.99 a month