Vanilla iced coffee Hack
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Promote our Brand awareness, products, share a recipe hack and CTA contact a Consultant through authentic UG content creator. In kitchen at home.
.svg)
.svg)
The 1:1 Diet Vanilla shakes and The 1:1 Diet shaker (we need to post these out too)
Here is a sample script, as guide to the main talking points, please make it something that sounds natural to you though.
HOOK: 'Need a coffee hit? Here’s a guilt-free option you must try!
BODY: Key USPs, relate to pain points
- It’s so tasty,
- around 200 calories,
- high in protein and
- has 169 health benefits.
- The perfect nutritionally complete meal
- packed with 25 vitamins and minerals to keep you energised.
- The best bit… The 1:1 Diet has over 35 products to choose from to help you lose weight.
CTA: (look at drink) delicious ..order yours from a Consultant today.'
Here's a sample of how to make - again please make it your own, natural to you, this is just a guide:
- Take a large tall glass
- ¾ fill glass with ice
- Make up a Vanilla shake, following packet instructions, and use The 121 Diet shaker to shake
- Have a ‘shot’ of coffee in a small glass at the side: (like a strong black expresso size)
- Pour vanilla shake over ice
- Pour coffee shot over shake and ice (close up/ to admire how pretty and swirly it looks!)
- Enjoy! Take a drink and the hold the glass up
We would like to use Mica, from London, she has confirmed via email, just hasn't popped up in our roster
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
.svg)
The 1:1 Diet, originally known as The Cambridge Diet, was launched in the UK in 1984 and has helped thousands of people worldwide to lose weight and live healthier, happier lives. Through our inspiring Consultants, we provide meal replacements and products that help aspiring dieters to lose weight, and improve their health. Our meal replacements and products are specifically designed to ensure each dieter gets the correct amount of nutrients, whilst reducing their calorie intake.
We are a diet brand that has over 40 years of success at giving dieters weight-loss, whilst maintaining their success.
Huel
LighterLife
Weight Watchers
SlimFast
Slimming World
Jane Plan
Shake that Weight
Exante
Do:
Talk like a human
Use words and phrases your auntie would use
Be supportive, honest and positive
Be insightful and sympathetic
Use 1:1 when we’re talking about the 1:1 Diet
Use one-to-one when we are talking about our support and how we interact with each other
Don't:
Oversell anything or be pushy
Use jargon – it's off-putting
Use 20 words when 10 will do
Sound like you're a robot
Use other ways of saying 1:1 or one-to-one; it gets too confusing
Huel
LighterLife
Weight Watchers
SlimFast
Slimming World
Jane Plan
Shake that Weight
Exante
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.