Diet Meal Replacement Extreme - Busy Working schedule
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A first-person account of how diet meal replacement has helped you to get nutritious meals when short on time due to busy work schedule e.g., meetings running over. Preferably to be filmed in an office environment and out of home.
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Hook: Struggling to fit nutritious meals into your busy schedule?
Script: - Skipping meals due to busy work schedules/meetings running and/or turning to expensive 'meal deals' with a low nutritional value
- Convenient meal replacement replacement that has all the nutrients and can be consumed on-the-go
- Reduced productivity and health implications of skipping meals - Irregular eating patterns, poor food choices, and neglecting nutritional needs can lead to decreased energy levels and cognitive function
- Spending most the day sat down/lack of time to exercise alongside poor meal choices - DMRE can help with weight-loss by offering a calorie controlled meal etc
- Include the phrase "a calorie-controlled meal with essential vitamins and minerals"
Do NOT mention...
- Don’t mention it being use pre-post gym or as a gym/fitness supplement.
- Don’t say DMRE directly leads to more energy
CTA: Get Yours Now
Ideally someone that can get office or out of home content.
Links:
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition:
Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.
Innovating fast and with purpose to ensure we are constantly refining our service and product offering
Caring for our customers by offering world-class service
Target audience:
People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.
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Professional but friendly and approachable.
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