Stop sweating and save plastic: Life Supplies Antiperspirant
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like you to create two videos advertising Life Supplies sustainable antiperspirant. One is focused around a product / purchase explanation breaking it down into 3 simple steps. And the second video focuses on helping people to stop sweating this summer and be sustainable at the same time.
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Life Supplies Refillable Antiperspirant: https://lifesupplies.com/pages/refillable-antiperspirant-life-supplies
Stop sweat, sustainably
Ditch disposable deodorant and switch to our refillable, plant-powered antiperspirant. The cutting-edge formula will keep you fresh and dry, while being kind to your skin and the planet.
This is the first sustainable antiperspirant that stops sweat
Triple-action formula keeps you dry all-day long
Vegan, cruelty free and kind to skin
Two gorgeous naturals scents, fresh eucalyptus or zesty Sicilian orange
Sleek refillable bottle made from steel and glass that will last a lifetime
Refills delivered to your door in fully recyclable cartons
Switching to Life Supplies reduces your plastic usage by a massive 98%
And saves 12 plastic bottles from landfill each year
The two video briefs are here:https://lifesupplies.notion.site/1-2-3-steps-to-stop-sweating-sustainably-97bfa6545c01477dbe74728a32f8a4ff
1 video + 1 additional variation = 2 assets with different CTA
1 video + 1 additional variation = 2 assets with different Hook and CTA
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
See alternative hooks and CTAs in the brief. There are 2 videos.
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- Life Supplies make beautiful, refillable personal care products that are designed to elevate your bathroom whilst doing good for the planet
- We’re here to take on the giants of personal care who have polluted our bathrooms with harsh chemicals and ugly single-use plastic bottles
- We feel that being sustainable doesn't have to come at a compromise. You can have it all: style + performance + sustainability. We see ourselves as the ultimate way to upgrade your bathroom
- Our products are always:
- Plant-powered
- Vegan & cruelty free
- High performance
- SLS and paraben free
- Refillable
- Make in the UK
- Our bottles are designed for life and the refill packaging comes in two types: paper-based refill packages for liquid products, or recycled plastic pouches for more viscous products like our toothpaste
- Refills are designed to last customers 3 months at a time and reduce your plastic impact by up to 98%
- Our bottles arrive pre-filled, with the pre-filled bottles lasting customers about one month. After that, their refills will arrive on a 3 month schedule
- Our hero products are our toothpaste and antiperspirant
- We like our content to feel aspirational but relatable
https://www.wearewild.com
https://www.getfussy.com
https://bowercollective.com
https://purdyandfigg.com
https://uk.whogivesacrap.org
Through our UGC content, we want to communicate in way that’s relatable yet aspirational. We're down-to-earth, but something to upgrade to. We want people to feel as though switching to Life Supplies is an upgrade for their bathroom, lifestyle and routine. Shots and language used should convey style, simplicity and elegance. Customers should feel that a simple transformation and upgrade is just a few clicks away.
https://www.wearewild.com
https://www.getfussy.com
https://bowercollective.com
https://purdyandfigg.com
https://uk.whogivesacrap.org
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