KeepCup Cold Cup - in the winter
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Cold Cup filled in a speciality coffee outlet and in use on the go/out and about.
TIP: Share your concept idea in your application comment!
❌ Ideas to AVOID - Previous content that underperforms or is overdone:
- A day in the life of a content creator with their KeepCup
- Recipes and beverage making videos
- Barista making coffees at cafes
- Ordering coffee at cafe
- Anything that feels judgey or looking down on people
NOTE: project will only commence in January, so please consider your avialability for then :)
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This campaign is all about energy, youth, and living a vibrant carefree life knowing you've got your sustainable and trendy cold cup in hand. We're looking for a creator who is authentic, with a positive, easy vibe and funny/mischievous
What we want people to do: Show the product in use getting filled in a café, then taken somewhere to consume.
How you might do this: Showcase the different drinks and occasions that customers would use their Cold Cup for during the winter.
Example drinks: iced coffee, iced matcha, bubble tea
Occasions: meeting friends, going to the gym, morning commute.
We’re happy to receive creative ideation and direction from the content creator, we have a pretty flexible brand. We’d rather present our biggest challenge and hope it promotes interesting creative ideas. Right now we’re eager to show the Cold Cup with iced coffees inside and align with the specialty coffee scene. However, we've done ordering in cafes a lot and we're aware it can be a bit boring/uninspiring, so want to avoid this type of dry content! We’re sure there’s a way to show an iced coffee order, that’s also really fun and engaging and we can’t wait to see what you come up with.
Key messages to consider (you don’t need to include them all):
• Durable, lightweight and clear
• Your drink will taste as good it looks
• Made for refill not for landfill
Do not:
- show/use any single use packaging including water bottles
- show/use pod coffee machine
- go to major chain – Sbux, Nero, Costa etc
Product name: Introduce as KeepCup Cold Cup Original – Cold Cup thereafter.
Previous content that underperforms or is overdone:
- A day with an influencer with their KeepCup
- Recipes and beverage making videos
- Barista making coffees at cafes
- Ordering coffee at cafe
- Anything that feels judgey or looking down on people
Areas that we're happy to explore are the below, however these need to be executed really well and would need approval:
- Clever (but tasteful) alcoholic drinks
- Self-depreciative humour
- Tongue in cheek humour
- Gently addressing current affairs
Equipment required/setting: Whatever you need to produce crisp, clear footage. No blurriness or bad lighting, please!
Out and about – not shot at home/inside setting.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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KeepCup is the world's first barista standard reusable cup.
Our mission is to encourage the use of reusable cups & bottles. We do this with great products, but also by delivering a positive global campaign that strives to make a difference to how people think about convenience culture. We want to create a global brand and to be one of the brands that kick started the demise of the disposable.
We're a proud founding B Corp and member of 1% For the Planet.
Our real competitor is single-use coffee cups and water bottles.
Competitors: Frank Green, Chilly's, Ocean Bottle, Yeti, Hydro Flask
Mischievous, but not provocative.
Authentic and egalitarian, but not preachy or too earnest.
Our real competitor is single-use coffee cups and water bottles.
Competitors: Frank Green, Chilly's, Ocean Bottle, Yeti, Hydro Flask
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