The Present Tree Unboxing Videos (Video + Variation)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are looking for videos showing the beauty of the experience of rreceiving or giving The Present Tree as a gift. We are aiming for various different angles - with a 2-3 creators chosen for general gift giving (could have received from a friend or partner, or a wedding gift) and 2-3 specifically for assets for father's day (as the father receiving / as the gifter to the father / or as the partner of someone with young children, so the present comes from the kids)
TIP: Let us know if you'll go for the general gift giving concept OR for Fathers Day! Share your creative idea and who you'd 'gift' it to.
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The Present Tree is an award-winning online shop specialising in beautifully wrapped tree and plant gifts with the story of their symbolism enclosed to create a meaningful gift. https://thepresenttree.com/
Please share a proposed script/storyboard for approval ahead of filming
This will vary on if the angle is father's day, from a partner etc. but the rough gist is:
The concept of the video should be in 4 parts:
- you received or gifted this wonderful gift for [INSERT YOUR REASON - anniversary gift, wedding gift, 40th birthday, retirement etc.] and you had to share it with people
- you unbox it showing the beautiful packaging and talking about the quality of the experience and the different details
- you show the quality of the tree and its leaves and explain the symbolism of it (i.e. our wild plum tree signifies hope and happiness)
- you talk about how meaningful the gift was and how excited you are for it to grow in your garden and be a constant reminder of (INSERT YOUR REASON)
USPs include:
- Outstanding customer support - Swift, helpful and personal response, real human voice
- Delivery - Fast, tracked, free and reliable (can select the day i.e. it could be scheduled to arrive the day after people get back from a honeymoon)
- Presentation -Beautiful, tidy wrapping and a clear care guide
- Sustainability - Plastic free, organic, no green-washing!
Please always refer to us as THE Present Tree
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Start with a different hook:
- This gift from (INSERT) will never be topped
- My kids gave me the best gift for fathers day
- Giving your dad a gift that symbolisies everything he has given you
- I dont usually get emotional...
- I was determined to give my dad a thoughtful gift on Father's Day
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The Present Tree is an award-winning online shop specialising in beautifully wrapped
tree and plant gifts with the story of their symbolism enclosed to create a meaningful gift.
The Present Tree has grown firm foundations built on its core values which are integrity, sustainability and outstanding customer service.
- THE PURPOSE In this fast-moving world of technology and climate crisis to create a gift that connects in real life and brings so much goodness to our natural world.
- THE MISSION To lead the sustainable gift-giving market by providing beautifully wrapped tree, plant and garden gifts that bring joy for a lifetime.
- THE VISION The Present Tree has a vision to scale globally and establish itself as a leading international brand for ethical garden gifts.
The top added values for the company's customers are:
Outstanding customer support - Swift, helpful and personal response, real human voice
Delivery - Fast, tracked, free and reliable
Presentation -Beautiful, tidy wrapping and a clear care guide
Sustainability - Plastic free, organic, no green-washing!
Always: The Present Tree
Never: Present Tree
The Present Tree’s competitors are online tree and plant gift companies.
Bloom & Wild, Beards & Daisies, Patch Plants.
Tone of Voice
The Present Tree is cheerful and energetic, loves every minute of its day, thrilled by Monday mornings, always happy in the moment and looking forward to tomorrow.
The Present Tree’s voice is open-hearted and real. It’s professional, friendly and straightforward. We want our customers to immediately see that The Present Tree authentically cares for every customer and every order.
Our Point of Difference is the ancient mythology of our trees, each tree has a story of its symbolism. However, we never mention the words religion, witchcraft, pagan, druids, god/goddess, evil spirits. We never refer to an ethnicity, religion or politics, apart from Christmas and only then when it’s unavoidable.
We use the words sacred, magical, mythology, ancient, Celtic, romance, dreams, symbolism.
The Present Tree’s competitors are online tree and plant gift companies.
Bloom & Wild, Beards & Daisies, Patch Plants.
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