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Project Summary

Project Name
V1 Skit-style - Scribe For IT Roles
Brand
Scribe
Brand
Website
Compensation for this project
$155
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

We’re looking for you to create a TikTok-style video less than 60 seconds in length - that shows you using Scribe to solve a problem or in a scenario. We’re looking for your videos to have:

  • Scroll-stopping hooks
  • Lots of cuts & editing to keep viewers engaged
  • High-quality footage of you using Scribe to make a step-by-step guide

Our team created 1 viral video with over 1M views (check it out here). Our goal is for you to make more videos like this that advertise Scribe to audiences we’re most interested in.

For this specific brief, we’re taking inspiration from this TikTok (https://www.tiktok.com/@thoughtfultechy_cloud/video/7286879693918342446 ), showing why IT Support workers can struggle to talk customers through instructions over a call and how using Scribe can make their job a lot easier.

NOTE: Ideally you can turnaround within 3-5 days of being selected, as the brief is fully fledged.

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Scribe is an award-winning Chrome extension used by over 1,000,000+ people that auto-generates step-by-step guides with automatic screenshots and text instructions by capturing your screen while you click and type (https://scribehow.com/).

Main Concept
Script/Description of Scenes

Hook Script:

"I work in IT support and i just found the best tool that means I don’t have to take painful calls like this anymore.. "

Hook Visuals:

  • Text overlay on thumbnail and opening screen - POV - You work in IT Support
  • Talk to camera, eyes to camera, as if talking directly to the user - keep it natural and conversational - avoid it sounding like reading a script.
  • Clear, level audio
  • Add some headphones with a mic if possible, or something that makes reference to a customer support role job - see inspiration example

Scene One (Not looking directly at camera anymore, look to create something similar to the inspiration TikTok video provided above, re-enacting a scene from work): 

"IT Support you’re through to ‘Name’, how can I help?"

[Pause, typing, tapping sounds as you listen on other end of phone]

"You’ve deleted an important file and you need it urgently. No problem we can get that recovered for you. Can you start by clicking file on the toolbar.."

[Short Pause]

"File, its on the toolbar in the top left corner.."

[Pause, look at camera in exasperation that they're not getting it!]

"It should definitely be there, are you in the correct program?"

[Put head in hands, shake head]

"No, okay, please can you go back into the program"

[short pause again]

"Great! Now click file in the top right corner on the toolbar.."

[Look back at camera making eye contact, really exasperated now]

"File, F.I.L.E. Just click that in the toolbar, then down to version history.."

[Short Pause again]

"No! Why have you restarted your computer.. okay lets just wait till its loaded up again and we’ll try again.."

Scene Two (Back to talking directly to the camera with this bit, eye contact with user, setting up the new scene of the video)

"Vs. my calls now now that i use Scribe"

Scene Three (Not looking directly at camera anymore, look to create something similar to the inspiration TikTok video provided above, re-enacting a scene from work): 

"IT Support you’re through to 'Name', how can I help?"

[Pause, typing, tapping sounds as you listen on other end of phone]

"No problem at all, we can get that recovered for you. I’ve just sent a Scribe to your email, it will explain each step and show you exactly where you need to click.."

[Pause as they carry out the steps]

"Perfect, glad to hear thats all sorted for you, have a great day!"

Scene Four (Scribe Demo - use as background and green screen yourself presenting Script in the corner) - 

"With Scribe, you only have to go through the process you want to explain once. Then you get your auto generated step-by-step guide complete with links, screenshots and text, which you can share with anyone, anywhere - perfect for customers who can’t see your screen or struggle to understand processes"

Visuals:

a) show yourself clicking ‘stop capture’ on the Scribe chrome extension

b) show yourself scrolling this this Scribe

https://scribehow.com/shared/HowtoReverttoanEarlierVersion__HpIj5BsiRm-2MMNuGcIOcQ?referrer=community 

c) Show yourself sharing a Scribe 

CTA:

"Head over to Scribehow.com to get started"

[show scribehow.com on screen as text overlay as you read the CTA]

Additional information
  • [ ]  Use the provided audiovisual script above - you can tweak slightly if need
  • [ ]  Script format: each video must be in this format
    1. Hook: Present a problem that you/your audience have that can be easily solved with Scribe. 
    2. Demonstration: Demonstrate what a Scribe looks like.
    3. Call to action: Emphasize Scribe as the solution to the problem you presented. Direct viewers to install Scribe. 
  • [ ]  Length: No longer than 60 seconds.
  • [ ]  Music (if used)
  • [ ]  Hook: captivating, scroll-stopping opener. Please include your face in the first few

frames.

  • [ ]  Call to action: must be included at the end of the video. Please use the CTAs provided in the Script.
  • [ ]  Videography:
    • [ ]  Clear shots of Scribe in use that are easy to read.
    • [ ]  Multiple angles & cuts to keep viewers engaged
    • [ ]  High-quality footage with good lighting
    • [ ]  Keep all on-screen text in the ‘safe zone’ (220px from the top and 420 px from the bottom)
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

I work in IT support and i just found the best tool! It's called Scribe, and since using it, I don’t have to take painful calls like this anymore..

3rd Variation
About the client
Name
Scribe
Pronunciation
Social Media
Category
Software
About

Scribe is an award-winning Chrome extension used by over 1,000,000+ people that auto-generates step-by-step guides with screenshots and text instructions by recording your screen while you click and type, meaning you can create easy to follow guides in minutes, not hours.

Brand Guidelines

Zapier, Motion, Asana, Monday, Click Up

Tone of voice

Casual, Friendly, Approachable, Inclusive, Informative

Competitors/similar brands

Zapier, Motion, Asana, Monday, Click Up

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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