Potty training
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Engaging video targeting pup parents who struggle to potty train their pup, by sharing a testimonial about using Zigzag and including a variety of fun videos of their pup.
Please use this brief as a guide and feel free to change any of the copy or structure that you see fit! You are the creator and we trust you to adapt this in any way you see fit!
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Ideally keep to 30-45 seconds please. If you plan to deviate from the script, please send us your version of the script/storyboard below ahead of filming!
Puppy parents, are you tired of this?
(them carrying puppy outside to pee looking alarmed)
And this?
(same again)
And thi…okay you get the picture, but what if I told you you could flush your potty training woes away with Zigzag! An amazing puppy training app that will not only leave you feeling confident as a dog owner, but will leave your carpets looking clean and your mind at ease.
I felt so overwhelmed with (x’s) training, I wanted to give them the best start to life possible and set off on the right paw, however, toilet training was proving to be a real headache!
Luckily, I found Zigzag where I was able to complete easy to follow step-by-step lessons that are tailored to my pup’s personal developement, as well as speak to real qualified puppy coaches about how to turn my pup’s training around - thanks Petrina, you’ve been a lifesaver!
(show the app in use, their puppy learning how to go to the toilet outside or on puppy pads!)
Now, (x) pee’s like a pro and my carpets have never looked cleaner, just biting, crate training and lead walking to go! Thank goodness for Zigzag!
So, become the proudest pawrent in the park today - download Zigzag!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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Zigzag is a puppy training app on a mission to make training enjoyable and accessible for everyone. New puppy parents love their pup for the joy they bring - not the work! We believe a well-trained pup isn't an overnight success, but an imperfect journey with plenty of ups and downs along the way. The Zigzag app offers a tailored training plan based on pup's breed and age as well as 24/7 instant chat with certified trainers for any problem - no matter how big or small. We're 100% dedicated to puppyhood - the critical development window to help pups master key lifeskills. All of our training programmes are based on positive reinforcement methods - see zigzag.dog/about for more details.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
Honest: we don't claim having a puppy is easy, but we do say we'll get there, together. We always explain what's happening and why. Playful: our brand highlights the humorous side of having a puppy and getting to know one another. And it's often the imperfections that are worth a laugh. Motivating: our brand is positive and encouraging of the progress and efforts, not just the results. If you're doing training, your doing good. TOV should come across honest, witty, empathetic, encouraging, and casual.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
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