Whole video needs to be dog centred, the person is not recognisable, scrubbing carpet and bathing dog arms/hands to be scene but no face, close ups of dog like in the inspo video is key.

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First scenes are sad, sad voiceover with sad music:

• *Sad music playing/dog sad noises if possible like inspo video but not a must* Dog sulking like in the inspo video one, head on dining table, or in bed or on the steps etc or a few diff shots up to you.

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• *Sad music playing* Dog scooting ideally, if they don’t scoot then just sat facing away from the camera, looking back at you with side eye for a quick shot of them sitting down so it just feels like they just scooted

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• *Voiceover shown below starts* Scrubbing the carpet

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• Washing dog in bathtub/giving their butt a wash

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Voiceover for this sad section is:

-If only we could talk, and figure out what’s happening together.

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Second scenes are happy, happy voiceover, with happy music:

• *Voiceover starts with happy background music* Dog jumping up at counter with Scooch pouch in focus

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• Dog super exciting, wagging/jumping etc, super keen for the supplements

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• Dog eating their Scooch

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• *Ideally the final line of the voiceover starts here as it’s about the app* Dog and owner happy e.g. cuddled up on Sofa using the Scooch app (at leat one shot from behind to see phone also) and a plain text overlay that says “Take the guesswork out of dog care with Scooch” like in the final inspo video provided from Chewy Chatty Pets.

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Voiceover for this happy section is:

• Scooch is here!
• Nutritious human grade chews, formulated by vets to help prevent the most common conditions before they arise.
• It’s time to focus on the best bits of pet parenting and take this guesswork out of caring for your dog every single day with 24/7 access to Scooch Health’s tracking, video vet support and treatments, all at your fingertips, or should we say paw pads.