Bull Meme Opening Trend
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Using the following video of a Bull hitting a person https://vm.tiktok.com/ZGeu2WS3K/ that's been trending on TikTok, can you use this footage and create engaging content that centres around switching from antipersperiant to a natural deodorant.
IMPORTANT: Content will be whitelisted via TikTok, must post and share Spark Code - Please share your TikTok Link when you apply.
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See TikToks preview tool where you can see how it looks in situ (toggle to show in-feed ads) https://ads.tiktok.com/toolbox/preview/#/
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You will get to choose from our products within the following shop page https://www.getfussy.com/collections/bundles
Hook 1 - "Ditch the antiperspirant and switch to Fussy Natural Deodorant"
Open with the above statement as you jump into camera (after the bull scene) and with high energy encourage people to switch from their antipersperiant (showcase an unbranded can being tossed aside) and get them to try Fussy Natural deodorant. Explain how it's been keeping you fresh for 24hrs and how effective our probitioc formula has been. See example from Carpe how they used the bull meme. Please also talk about our 3x USPs (see below)
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
We're looking for someone who is comfortable with working with trending visual content and stitching TikTok videos i.e. using a trending video and remixing it into their own making. Must have strong post editing skills
Compensation has been updated to reflect Whitelisting 1 video for 30 days.
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DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us - we're happy to take care of it.
Hook 2 - "Jump into Summer with Fussy Natural Deodorant"
Open with the following statement as you jump into camera (after the bull scene) and with high energy encourage people to give Fussy Natural deodorant a go. Please Green screen the following article headline https://www.standard.co.uk/lifestyle/fussy-natural-deodorant-vegan-antiperspirant-review-b946455.html from the Standard which says that Fussy works even within a heatwave. Mention how you've been trying this out and can vouch for it's effectiveness, even green screen customer reviews from Trustpilot where you had a search and saw reviews about effectiveness during heatwaves, see screenshots for this https://drive.google.com/drive/folders/1pT0wWpcrgXr9zq5fmeBSoStBhMyQun1S?usp=sharing . Please also talk about our 3x USPs (see below).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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