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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Voice of Authority
Brand
Wollit
Brand
Website
Compensation for this project
$110
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

INTRODUCING WOLLIT PRESENTER STYLE SINGLE PIECE TO CAMERA This video is about presenting wollit as a potentially new idea of how to improve your credit score to those who know they have a low credit score but aren’t aware there are products that can help. Conversational Style: A short segment in a BBC TV programme looking at what’s new in science and technology Camera style: Ideally one take, self-filmed on a phone Location: Walking outside Who: Woman between 40 - 55, someone smartly dressed, imagine a presenter for escape to the country Motivation: Not personally an expert in financial services but a presenter style personality knowledgeable in what’s out there and passionate about helping people find solutions to credit score challenges. The actress does not need to actually be knowledgeable but sound knowledgeable. Pace: Not too fast, more Tv than social media pace

# Variations
Additional Variations
0
Inspiration
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Wollit is a mobile app that helps people improve their credit score month after month by helping them build a positive credit history in a safe and easy way. A higher credit score not only makes you more likely to be approved for credit but can also save you money through lower interest rates. Wollit Credit Builder plans are just £9/month. Wollit will then report your monthly payments to all the major UK credit agencies - Experian, Equifax and TransUnion. This builds your a positive credit history - The #1 factor in raising a credit score. Wollit will also report any rent payments you make, further boosting your credit history. The app includes other useful financial tools too, such as the Affordability Risk Monitor which analyses your spending and alerts you to risky behaviours that could prevent you from being approved for credit.

Main Concept
Script/Description of Scenes

"If you’ve been having trouble with your credit score, then there are a few things you can do. But one of the best ways to improve your score is by building a stronger credit history, using a product like Wollit. (Branded app screen overlay) Buy one of their credit building plans and they’ll be able to report each monthly payment to the credit agencies to build your credit history - and after a bit of time you should see your score go up. (optimism moment about how simple/great it is) (no vocal outro but text overlay saying ‘Download Wollit today.’)"

Conversational Style: A short segment in a BBC TV programme looking at what’s new in science and technology 

Camera style: Ideally one take, self-filmed on a phone 

Location: Walking outside 

Who: Woman between 40 - 55, someone smartly dressed, imagine a presenter for escape to the country 

Motivation: Not personally an expert in financial services but a presenter style personality knowledgeable in what’s out there and passionate about helping people find solutions to credit score challenges. The actress does not need to actually be knowledgeable but sound knowledgeable. 

Pace: Not too fast, more Tv than social media pace

Additional information
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Wollit
Pronunciation
Social Media
Category
Apps
About

Wollit is a mobile app that helps people improve their credit score month after month by helping them build a positive credit history in a safe and easy way.

A higher credit score not only makes you more likely to be approved for credit but can also save you money through lower interest rates.

Wollit Credit Builder plans start from just £9/month. Wollit will then report your monthly payments to all the major UK credit agencies - Experian, Equifax and TransUnion.

Wollit will also report any rent payments you make, further boosting your credit history.

The app includes other useful financial tools too, such as the Affordability Risk Monitor which analyses your spending and alerts you to risky behaviours that could prevent you from being approved for credit.

Brand Guidelines

All our videos need to contain this disclaimer. Please add it to all the 'Final Edit' versions of your videos, following these instructions. Other subtitles / text overlays can be how you see fit! 

Disclaimer Edit requirements:

  • Background colour: white
  • Font colour: Black
  • Font style: Classic
  • Font size: 6
  • Text: Improvements to your credit score are not guaranteed
  • Position: bottom third of video under any text overlays but within the text safe zone

Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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