Viral Hot Pink Case & Your Sign
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
For this brief we want to make a video about our Viral Case Colour Hot Pink. We released this last Summer (a happy coincidence that aligned with the Barbie film). It's now one of our most popular case colours and we want to create some high energy content about the case being a sellout success and that we keep having to stock it. Please bring a lot of energy and creativity into this brief.
NOTE: You will need a TikTok Account as when finalised we want to Spark this Ad from your profile.
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See TikToks preview tool where you can see how it looks in situ (toggle to show in-feed ads) https://ads.tiktok.com/toolbox/preview/#/
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Code and details on how to order will be sent to you once accepted.
Hook 1 - "Fussy Viral Case Colour Hot Pink Is Back In Stock"
Open with the above statement. As with the Cider jump suit investment please showcase a screenshot of our Hot Pink Case (select the Hot Pink Case so it appears on main screen) along with the range of colour optins we have. Please see this on our site https://www.getfussy.com/pages/subscribe and take a screenshot to add into the video. State how "Amazing and vibrant the hot pink case is". Really give it some welly and excitment with it. State how you're obssessed with the colour that you regularly paint your nails pink, accessorise with a pop of pink i.e. pink hate/ jacket/ sunglasses. State how all your friends ask about your deodorant cause it stands out from the crowd (show a video of Fussy against boring antiperspirants). Make sure for that scene you hide the branding of other products. Then go onto mention our 3x USPs (see below).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast. Emphasise this is a natural deodorant that lasts ALL DAY!!!
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
Must be confident at making mobile first content, confident on camera, energetic, and good editing
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Hook 2 - "This is your sign to switch to a natural deodorant"
Open with the above statement. As with the Cider jump suit investment please showcase a screenshot of our Hot Pink Case (select the Hot Pink Case so it appears on main screen) along with the range of colour optins we have. State our viral case colour is a sign and how it's sold out numerous times is a sign to try a Natural deodorant. During this hook give it some well and excitement with it. State how since purchasing your Hot Pink case you've not gone back to normal boring antipersperiants. (show a video of Fussy against boring antiperspirants). Make sure for that scene you hide the branding of other products. Then go onto mention our 3x USPs (see below).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast. Emphasise this is a natural deodorant that lasts ALL DAY!!!
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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