Before and After Transformation with Embryolisse Lait-Crème Concentré
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Craft an imaginative user-generated content (UGC) video that creatively presents the transformative journey with Embryolisse Lait-Crème Concentré, participating in the "before and after" trend in a unique and captivating manner.
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Lait- Crème Concentré:
Description:
• Best seller since 1950. The ideal moisturizing care in all circumstances
• Make-up base to moisturize and protect, beauty mask and even cleanser and make-up remover. It is also a soothing after-sun product and aftershave care. As a result: the skin is suppler, more elastic, smoother, plumper, and very soft.
Key Features:
• Multi-purpose: It’s a 6-in-1 product.
• Versatile: Suitable for all skin types, including sensitive skin
• Nourishing: Enriched with shea butter, aloe vera and other natural ingredients to soothe and replenish the skin
Benefits:
• Hydrates and softens the skin, leaving it smooth and supple.
• Creates a smooth canvas for makeup application, extending its wear and enhancing its appearance.
• Gently removes makeup and impurities without stripping the skin's natural moisture barrier.
Key Messages:
Highlight the dramatic transformation achievable with Embryolisse Lait-Crème Concentré through a visually stunning and imaginative narrative.
Showcase the versatility and effectiveness of Lait-Crème Concentré in addressing various skin concerns and enhancing the complexion.
Inspire viewers to embrace creativity in their skincare routines and explore the transformative potential of Lait-Crème Concentré for themselves.
Content Guidelines:
Introduction:
Set the stage with a captivating introduction that introduces the concept of the "before and after" trend and teases the creative approach of the video.
Storyline Development:
• Develop a compelling storyline that unfolds as an awful journey where the content creator encounters various challenges related to their skin.
Encounter with Lait-Crème Concentré:
• Introduce Embryolisse Lait-Crème Concentré as the magical elixir that transforms the content creator's skin and restores its natural beauty.
• Showcase the product in an enchanted setting, where it appears as a glowing orb or mystical potion.
Application Ritual:
• Depict the application of Lait-Crème Concentré as a ceremonial ritual, with the content creator performing magical gestures to unlock its transformative powers.
• Use visual effects or animation to illustrate the product's absorption into the skin and its revitalizing effects.
Transformation Sequence:
• Incorporate dynamic visuals, such as swirling patterns of light or blooming flowers, to symbolize the renewal and rejuvenation of the skin.
Final Reveal:
• Conclude with a breathtaking reveal of the content creator's radiant and glowing complexion in the "after" scenario, contrasting with the initial "before" appearance.
• Emphasize the transformative power of Lait-Crème Concentré in achieving visible and long-lasting results.
Personal Testimonial:
• Include a personal testimonial from the content creator, delivered in a whimsical and enchanting manner that aligns with the video's creative theme.
• Share heartfelt sentiments about the product's impact on the content creator's skin and overall well-being.
Call to Action:
• Encourage viewers to embark on their own magical skincare journey with Embryolisse Lait-Crème Concentré and experience its transformative effects.
• Prompt viewers to learn more about the product on Embryolisse's website or social media channels, where they can find additional information and purchase options.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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CELEBRATING BEAUTY THE FRENCH WAY: CHIC, EASY, NATURAL, PROVIDING HIGH TOLERANCE AND EFFICACY TO ALL SKIN TYPES
Ever since Embryolisse was created by a dermatologist in 1950, it has demonstrated a unique savoir-faire in minimalist formulation based on the knowledge of the skin’s essential needs: hydration, nutrition and protection.
Embryolisse is a family-run laboratory that designs and manufactures all its products in France, with a rigorous selection of the best natural active ingredients, in eco-designed packaging (historical choice of aluminum, infinitely recyclable).
With its multi-functional products, Embryolisse has always simplified beauty to make it more effective, practical and accessible with a comprehensive selection of products, from skincare to beauty with its Artist Secret range.
Today, the performance and reliability of our products are universally acclaimed by pharmacists and make-up artists all around the world.
Caudalie, Avene, Nuxe, Cerave, Dermatologica
Casual
Caudalie, Avene, Nuxe, Cerave, Dermatologica
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