ZOE has transformed my relationship with food
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
ZOE has transformed my relationship with food. I'm not restricted; I'm empowered to eat better. No more calorie counting or fad diets. ZOE taught me how to make smart food choices that keep me energised and satisfied. Thanks to ZOE, I feel in control, energised, and healthier than ever. Plus, their expert support makes it a breeze. Join ZOE today and take charge of your nutrition journey.
.svg)
.svg)
Hook: ZOE has transformed my relationship with food. (visual ideas in 'Additional Info' - be creative!))
Script/scenes: I'm not restricted; I'm empowered to eat better. No more calorie counting or fad diets. ZOE taught me how to make smart food choices that keep me energised and satisfied. Thanks to ZOE, I feel in control, energised, and healthier than ever. Plus, their expert support makes it a breeze.
Product highlights:
- ZOE's easy, at-home tests give us an inside look at your blood fat, blood sugar, and gut microbiome health.
- Using your results, we score every food (from 0-100), so you can make better choices of what to eat.
- We teach you how to swap, add and combine foods so you can eat in the best way for your body.
CTA (call-to-action): Join ZOE today and take charge of your health.
B-roll Lifestyle Footage (to be weaved in)
- Opening and shutting fridge, taking ingredients out
- Chopping vegetables and fruits, top view
- ‘Cheers’ action to the camera with a drink
- Cosy on couch, drinking something
- Side view, working from home, then taking a sip from drink or snacking
- On a walk, facing the sun, smiling
- Filling up water, showing water pour in cup
- Sleeping peacefully
- Waking up with a smile
- On a walk, selfie style
- On a walk, your shadow
- Enjoying sunset
- Getting active (knee raises, step and reach, sit up & downs)
- Incorporate plants / greenery, whether its on your walk, sitting in a park, or showing a drink near a plant
Final formats needed are 9x16, 1x1, and 4x5. If you need any support please reach out to Rachel or Pilar.
You can use footage from this folder: https://drive.google.com/drive/folders/1IzPX7k2f48TuZ5qd27Hm6MV9zNNpX-zr
Creative Visual Hooks ideas
- Coffee overflowing from a cup
- Creator reacting to a news headline (feature in nature medicine, The Lancet)
- Eating grass in disgust
Visual suggestions:
- Action shots (taking blood test, opening app, browsing app, cooking etc.)
- Reaction shots (showing ‘Before’ pictures, bad sleep, depicting anxiety, itching, looking in mirror, looking confident after use, facial reactions)
- Endorsement shots (creator holding up app and smiling, with thumbs up)
Have some fun! - a little humour, dynamic editing, some bright colours, don’t be afraid to show your personality and put an original twist on it.
This will be shown on Facebook and Instragram.
Stay true to your tone - As long as speech is clear, tone of voice can vary.
Keep it engaging - Edit dynamically, make sure the viewer doesn’t get bored.
Be yourself - authenticity sells, pretend you’re speaking to a friend on facetime.
Strong hook - think of something catchy to engage users in first seconds.
Visual - Try incorporating 2 bright colours in your video - it can be clothing, background etc, keep the lighting consistent, and not too much distracting movement or clutter in the background
Add native-looking captions and emojis
Wife/partner discovering that “The Other Woman” named ZOE is actually an app that gives me nutrition advice.
.svg)
ZOE is on a mission to improve the health of millions. At-home tests, personalised food scores, and advice from our experts in science and nutrition. ZOE is one of a kind – just like you.
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.