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This project requires a physical product
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Quick and Elegant Wedding Style | TRESemmé
Brand
Campfire
Brand
TRESemmé
Compensation for this project
$158
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We would like you to create an easy, elegant Wedding hairstyle using the TRESemmé Ultra Fine Mist Hair Spray to lock in the final look! This will include creating a Reel, Thumbnail and providing x2 stills from the content.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Ultra Fine Hairspray - https://www.tresemme.com/us/en/products/hair-spray/tres-two-ultra-fine-mist-hair-spray-for-frizz-control/

TRESemmé TRES Two Ultra Fine Hair Mist Flexible Hold Hairspray provides a fast-drying, humidity-resistant and non sticky hair spray formula that never leaves hair stiff.

Priority Messaging

Anti-humidity.

Maximum hold.

No stiffness, flexible hold.

Frizz-free, anti-flyaway.

Main Concept
Script/Description of Scenes

Product: Ultra Fine Hairspray

Brief Title: “Quick and elegant wedding style”

Deliverables: 1x Reel (30-60 seconds), 1x Thumbnail, 2x Still 

Requirement: Voiceover.

START

We’d love you to start this content with an after shot of your Wedding Style mentioning e.g. “Wanna know how to do this super easy style that’s perfect for weddings?” OR “This is the ultimate easy but elegant wedding style! Keep watching!” via voiceover. Where apt, please start with a strong ‘after shot’.

MIDDLE

Please proceed to show the hairstyle as you explain the process. Make sure this is easy to follow and beautiful at the same time. When you are ready to use the hairspray to set your style, please show the bottle clearly to the camera and briefly explain why you love these products and list just one or two of its benefits (please see product info for benefit breakdown).

END

Please keep this piece as quick and snappy as possible whilst still showcasing the key product. If relevant, please add in the text overlay any tips or relatable comments to this part of the process in order to keep the content super genuine!

Please ensure to include a strong close-up of results at the end of each style. At the end of the content, please finish with a strong lasting statement and final thoughts of the products. Throughout, please ensure to include key points e.g. brand/product name/USP’s.

Thumbnail (for the video)

Front facing picture of you holding the product, showcasing your ‘after look’. A couple of options to choose from would be great!

With a black or white, minimalistic and clean background. 

Requirements:

Key Objectives: Brand/product awareness, increase engagement, traffic, purchase consideration and sales

Please do not use any misleading filters, editing or makeup techniques that will alter the effects of the product

Please film in a well-lit area with a clutter-free background

Please ensure content is high-quality

Additional information

This brief has been created with Talmesha in mind - https://app.usetwirl.com/creators/recPWB35jgsJhuNin

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Campfire
Pronunciation
Website
Social Media
Category
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
TRESemmé
Social Media
Category
Beauty/Cosmetics
About
For 70 years, TRESemmé has helped women and men express themselves confidently as they make their mark on the world. From our origins in salons, TRESemmé has been driven by a simple truth: every woman deserves to look and feel fabulous, like they've just stepped out of the salon. TRESemmé is dedicated to creating hair care and styling products that are salon quality without the salon price. Salon inspired and tested products that help you create your own style and experience that salon feeling every day. TRESemmé promotes the values of independence, self-reliance, and most importantly, the confidence you need to step up and meet the next challenge. We understand the power of hair to boost your confidence, which is why we believe in empowering modern women everywhere to lead the way. We believe your style is power.
Brand Guidelines
Do: - Show product in first 3 seconds of video content - Refer to the products by their full and accurate product name (i.e TRESemmé ProInfusion Fluid Smooth Shampoo, Conditioner and Hair Tonic Water) - Ensure primary focus is on your hair – particularly when revealing the finished look - Shoot content in a black or white top - Create contrast with light/neutral environment - Wardrobe should be uncompromising to your authentic style - we want you to be you! - Make sure content is bright and energized while also appearing native to the platform. - Clear focus, bright natural lighting, and high-res content. Don't: - NO other brands/products/IP – including other products, music, or other elements that you do not own the rights to use commercially - Don’t shoot in black and white. - NO dim lighting that makes it difficult to see the light shining off of your lovely locks. - NO small patterns on attire – these don’t read well on camera. - Avoid heavy props, clutter, busy walls or stark white backgrounds. - Don’t use heavy filters that alter the video. - No judgmental or negative statements or foul language
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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