SPF – Putting the SPF to the test, thoughts on Niacinamide SPF 50 Balancing Daily Sunscreen.
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A creator led piece of video content, trying and applying our Niacinamide SPF 50 Balancing Daily Sunscreen. Genuine review and reaction, with part script and prompts.
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Niacinamide SPF 50 Balancing Daily Sunscreen.
This lightweight, non-greasy daily sunscreen works to protect against the damaging effects of the sun whilst calming and rebalancing the skin. Enhanced with Niacinamide, this hybrid mineral formula helps to regulate oiliness, refine pore size and control blemishes while providing broad-spectrum coverage for both UVA and UVB rays. When absorbed, expect minimal white cast and a protected, calm and hydrated complexion! This formula is 90%natural, vegan-friendly, cruelty-free and dermatologically tested.
Key messaging:
- · SPF 50 protection
- · Suited to my skin tone
- · Broad spectrum protection (UVA UVB SPF 50)
- · Absorbs into skin leaving minimal/no white-cast
- · Non-greasy and lightweight
- · Vegan friendly, cruelty-free and dermatologically tested.
- · 90% natural formula
- · This product works to protect against the damaging effects of the sun whilst calming and rebalancing the skin.
Script
Scene 1 – Facing the camera, not full body, upper body shot or closer to the camera. Showing off the product in the box holding it close to your face, then similar shot with it out of the box.
Script 1 – ‘I’ve seen some great reviews of this new Q+A sunscreen, so I’m putting it to the test!’
Scene 2 – Holding the product up to start scene. Showing your skin off before applying product from different angles.
Script 2 – ‘When it comes to sunscreen, I am super fussy – I hate the greasy feeling they leave on your skin and I’m guilty of skipping it in my routine. The new Q+A Niacinamide Daily Sunscreen promises lightweight SPF 50 protection and it’s paired with Niacinamide, helping to control oiliness, minimise pore size and rebalance complexion.
Scene 3 – Show the products off more, taking lid off, holding it and showing it off in a natural way whilst speaking through the script.
Script 3 – Review the packaging - comment on bright colours and anything else you like about the packaging e.g. easy to pump. Comment on the protection level (SPF 50, Broad Spectrum UVA + UVB) and the fact it’s dermatologically tested.
Scene 4 – Begin pumping the product onto hand and applying to your face. Make sure to distribute evenly across your face, with a swatch on both cheeks, forehead, chin and/or nose. Use at least 2 pumps of product.
Script 4 - Focused on texture, showing product being pumped onto hand. Comment on the texture of the product (e.g. lightweight, gel-like, fragrance-free) and anything else you like about it when first applied. Start to work product into skin.
Scene 5 – Continue to rub the products into your face, making sure you’re working it in properly, make sure to film clips to show the process of working it in and full absorption.
Script 5 - Comment on how the product absorbs, the white cast e.g. literally invisible when worked into skin, moisturising texture, feels like skincare rather than SPF
Scene 6 – finish working product into skin if needed, show off skin, looking at the difference in skin and how the products sits on your face.
Script 6 – Comment on the fact this product has added skin benefits thanks to Niacinamide e.g. rebalancing, calming, blemish targeting
Scene 7 – Show the product again (without the box), holding up whilst talking to show it off whilst giving your overall thoughts. Moving head/face to show different angles.
Script 7 – Finish with your overall impressions of the product, your thoughts on how it looks and feels as it’s fully applied and absorbed. You could give the product a star rating or comment on how it’s different to other SPFs you have tried.
Creator requirements
Gender: Female
Age: 18-25
Skin Type: Normal to blemish-prone
Ethnicity: Any
Requirements:
- · Brand name is pronounced ‘Q and A’
- · Film in bright, natural lighting
- · Film in a home setting, i.e. bathroom, bedroom or other clean space.
- · Shoot in high resolution for enhanced video quality.
- ·Film on camera app (on mobile device)
- · Video must clearly show application to face.
- · Script can be adapted slightly to suit tone of voice of creator, as long as key messaging is covered.
- · Please record script as a voiceover, rather than speaking it whilst recording the scenes.
- · Ensure the timings of the voiceover align with the scenes when editing.
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Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.
Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.
In a friendly tone of voice, but delivering educational content to our audience.
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