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Project Summary

Project Name
Unboxing Daily Dose Juices
Brand
Quick fox labs
Brand
Daily Dose Juice
Compensation for this project
$150
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

Show how you give your body a cleanse with these juices! Should be fun and engaging and show the product in a bright light.

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Main Concept
Script/Description of Scenes

HOOK: Start with an opening line along the lines of 'when I'm feeling a bit run down and want to give my body a reset but just don't have time to cook healthy meals all day Daily Dose juices are the answer' 

​Show the box being being taken into a kitchen and unboxed ready to go in the fridge carefully showing off each product. 

​Next 'when picking a juice it's important to me that there is variation, 100% fruit and veg and of course, great taste, all of which is true when it comes to Daily Dose's cold-pressed juices' 

Focus on the fact it's COLD PRESSED as a USP, it's all natuarl sugars, vitamins and minerals - This very different to the innocent smoothies of the world which are packed full of sugar. Do not reference competitors - just highlight the difference. 

Cold-pressed juice can help ease the strain of detoxification on your body. They're chock full of nutrients that are geared towards fighting toxins and boosting immunity and health. Cold-pressed juice is so potent and instantaneous because it lacks the fibrous pulp of whole fruits and vegetables.

Focus on the HEALTH BENEFITS 

By drinking cold pressed juice regularly, you can improve your immune system and detoxify your body. It can be difficult to find ways to get all the necessary nutrients without consuming large portions of fruits and vegetables each day. 

  • Nutrient diversity
  • Promotes heart health
  • Promotes skin health
  • Focus on Specific nutrients available in each drink
  • All natural sugars

​Other key USPs you might want to mention are: 

  • British made, 
  • wonky produce used in the juices working directly with farmers to reduce surplus produce and free next day delivery. 
  • Please also end with how you were left feeling better and never had any cravings 
  • 'You found Cacao Oat the perfect pick-me-up for the evening due, so creamy and satiating - perfectly hit those chocolate cravings!' 
  • Daily Dose offers 50% off your first offer! Which is a begginers cleanse for just £20.  

​END WITH A CTA

We have creative freedom with this but please stay away from promoting weight loss and detoxes as the focus is on feeling better not fad diets and drastic weightless. feel free to have the juices in different settings throughout your day maybe one whilst walking the dog, drinking one at work, one post-pilates etc.

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

We need one with the 50% Off your first order and one without!

3rd Variation
About the client
Name
Quick fox labs
Pronunciation
Website
Social Media
Category
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Daily Dose Juice
Social Media
Category
Food/Beverage
About
Daily Dose πŸ₯’ Rescuing wonky British fruit and veg 🍏 Cold pressed juice & cleanses 🌱 Straight from farm to fridge
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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