Christmas Essentials and More
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like a heartwarming video that showcases our Christmas range
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About Milk&More: At Milk & More, we are committed to making sustainable living accessible to all. Our mission is straightforward: curate the highest quality products and brands and deliver them to our customers in the most environmentally friendly manner.
We are not your average online grocery store; we are the largest online milk and grocery doorstep delivery service in the country. With a dedicated team of nearly 1,000 milkmen and milkwomen, we ensure that our customers receive the freshest milk, delivering almost 80 million one-pint glass bottles annually.
But our offerings extend beyond milk. We provide a carefully selected range of nearly 400 fresh groceries, weekly essentials, and top-quality refillable products, all delivered to our customers' doorsteps up to three times a week.
Our community of customers receives nearly 1 million deliveries each week, with a significant portion fulfilled by our fleet of electric vehicles, one of the country's largest. At Milk & More, we're your early morning dream team, delivering to your doorstep by 7 am, with no need to wait in, and enjoy free delivery with no minimum order. For added peace of mind or those last-minute moments, you can change or make an order up to 9 pm the night before. This Christmas we have a whole selection of gifts and stocking fillers that we would love to showcase and promote!
Opening scene: Show an undecorated room and someone arriving home from work, late at night.
Open fridge with barely anything in it. Empty Stockings.
Show someone ordering from Milk & More's Christmas range on a tablet or phone
Starts putting up decorations.
Wake up the next day and receive a big delivery at the door.
Starts wrapping some gifts, filling the stockings, pouring some drinks, eating mince pies, prepping F&V...
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Please record a voiceover for the duration of the video:
- related to the 'text' above but doesn't need to be word-for-word, make it your own
- Key Points - don't have to include all, please choose those relevant to video
- As the holiday season approaches and our calendars are filled with plans for festive fun, the last thing anyone wants to do is rush around the shops grabbing last minute essentials. Luckily, Milk & More has got you covered with a range of all the seasonal essentials plus extra special treats and gifts ready to be delivered to your door. Save yourself the corner shop dash for milk, and be the host with the most with a mince pie and cream always on hand, even when there’s a surprise knock on the door from someone ‘just popping round’.
We need the video to show the essentials and then a quick display of the MORE range:
1. Mince pies and cream with a hot chocolate bombe + some sweet treats
2. Stocking fillers for the kids and last minute gifts - show the items going into a stocking whilst enjoying some treats and a glass of no alcohol fizz
3. Fruit & Veg for the trimmings - showcase range and quality of F&V
4. Cheeses and drinks for Christmas entertaining - layout a cheeseboard platter
- Curated range of artisan suppliers - we focus on championing small scale suppliers
- Delivered to doorstep by 7am - no need to wait in
- Free delivery with no minimum order
Please ensure we deliver to your home by checking our website. Once confirmed we will send you a voucher to place an order with a product list.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
SHOPPING LIST
Lottie Shaw Mince Pies - 1x
Lottie Shaw Gingebread Decorating Kit - 2x
Cocoba Reindeer Hot Chocolate Bombe - 2x
Daylesford Organic Chocolate Snowman Buttons- 2x
Cocoba Christmas Character Bites - 1x
Daylesford Organic Bellini Kombucha - 1x
Penmtire Coastal Spritz in Glass - 1x
Lucky Saint in Glass - 2x
Milk or Alternative Milk in GLASS - 2x
Longman Salted Butter - 1x
Eggs - 1x
Bread Seven Seeded - 1x
Tom Parker Double Cream - 1x
Christmas Cheese Box - 1x
Cheese Straws - 1x
Core Christmas - 1x
F&V: Potato, Carrots, Parnsips, Mushrooms, Shallots (1 of each)
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At Milk & More, we are passionate about encouraging people to eat well and live sustainably. Our mission is to deliver a positive impact on local communities, the environment and ultimately you.
At the heart of our business is our iconic milk and alternatives delivered in glass bottles. We deliver nearly 80 million 1-pint glass bottles each year, each re-used 28 times. But we know our customers want more than just milk and that is why we also offer a highly curated range of products that meet the diverse needs of our audience.
We have a team of over 1000 milkman and women, who complete their rounds up and down the country whilst we sleep to ensuring our customers have a truly fresh start to their day.
Deeply rooted as a British icon, we celebrate and leverage our milkman heritage to drive the transition to a reusable future and become the Home of Refill. We are able to lead this movement because our delivery model makes it as convenient as possible for our customers to join the Refill Revolution by simply leaving all their empties outside when finished.
But our commitment to a sustainable future does not stop there, we also seek to minimise delivery emissions through the use of our electric fleet, all charged by renewable energy.
Milk&More
Competitors: Modern Milkman and Abel&Cole
As a brand, we are easy-going, polite (but not formal), wholesome, helpful, empathetic, and positive with a subtle twist of humor. We are not preachy, cocky, or confrontational.
Competitors: Modern Milkman and Abel&Cole
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