Doorstep Magic - Milk&More
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are looking for video content that brings to life the magic of opening your door in the morning to your Milk&More order.
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Once accepted we will provide you with a £25 voucher to order from our website. We would require you to order 1) milk or milk alternative in glass 2) any juice from our range 3) Eggs 4) Yogurt 5) anything else you want!
Hook: 1) Start your day the right way...
- Say goodbye to waiting for deliveries...
- Always running out of milk...
- Take one thing off your to-do list...
- Say goodbye to last minute store runs... |
Script: 1)...get the best choice of fresh and everyday produce...
2)...and say hello to doorstep magic by 7am...
- ...set up fuss free regular orders of the best fresh and everyday produce...
- ...set up fuss free regular orders of the best fresh and everyday produce...
- ...make or change an order by 9pm... |
CTA: 1)...delivered to your doorstep by 7am in the most sustainable way
- with no minium order or delivery charge
- delivered to your doorstep by 7am for Free up to three times per week
- delivered to your doorstep by 7am for Free up to three times per week
- for free next day delivery by 7am
Links:
- https://www.facebook.com/ads/library/?id=765640385029557
- https://www.facebook.com/ads/library/?id=788493819584818
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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At Milk & More, we are passionate about encouraging people to eat well and live sustainably. Our mission is to deliver a positive impact on local communities, the environment and ultimately you.
At the heart of our business is our iconic milk and alternatives delivered in glass bottles. We deliver nearly 80 million 1-pint glass bottles each year, each re-used 28 times. But we know our customers want more than just milk and that is why we also offer a highly curated range of products that meet the diverse needs of our audience.
We have a team of over 1000 milkman and women, who complete their rounds up and down the country whilst we sleep to ensuring our customers have a truly fresh start to their day.
Deeply rooted as a British icon, we celebrate and leverage our milkman heritage to drive the transition to a reusable future and become the Home of Refill. We are able to lead this movement because our delivery model makes it as convenient as possible for our customers to join the Refill Revolution by simply leaving all their empties outside when finished.
But our commitment to a sustainable future does not stop there, we also seek to minimise delivery emissions through the use of our electric fleet, all charged by renewable energy.
Milk&More
Competitors: Modern Milkman and Abel&Cole
As a brand, we are easy-going, polite (but not formal), wholesome, helpful, empathetic, and positive with a subtle twist of humor. We are not preachy, cocky, or confrontational.
Competitors: Modern Milkman and Abel&Cole
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