DR.VEGAN Daily Multivitamin
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Generic brief information for all
We're looking for an authentic direct-to-camera testimonial, that feels like a friend sharing advice. Please use the brief as a base and feel free to tweak, make it your own and incorporate your own experiences that relate to the product.
We're also keen to showcase the product in the shot and ensure there is enough room so we can crop to different format sizes including horizontal.
Structure of Testimonial
- Address common symptoms, call out the problem - talk about your personal experience with the health concern, you can even mention past things you’ve tried that didn’t work
- Position product as a solution to that problem
- Share positive results that you’ve personally experienced with the product
- Re-affirm decision by highlighting key USPs
- Reiterate positive impact
- Mention whether you would continue to take it and Encourage viewers to try it too
Inspo: https://www.instagram.com/reel/CjqOcfLg4vV/?igshid=YmMyMTA2M2Y%3D
Format story, square and horizontal
Length longer than 60 sec
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Visual: Speaking directly to camera, in the kitchen, leaning against the counter.
Hook options that can be used as is or as inspo:
- Finally, a multi-vitamin that works
- Today, I'm sharing a breakup story – with ineffective multi-vitamin supplements
Script Points That Can Be Included:
I've tried my fair share of vitamins, and let me tell you, not all are created equal.
I tried so many brands but nothing seemed to work and I would just give up.
After disappointment with other brands, I found my daily essential. It's vegan, it's effective and actually really great for the environment. No more extra, unnecessary packaging.
Visual: bring product into frame
Here’s why DR.VEGAN’s Daily Multi-Vitamin is what I’ve been searching for.
Visual: hold up product
Some brands will say that you will feel the difference when you take it, and then you take it and you don’t and then just give up with multi-vitamins. This is not the case with DR.VEGAN’s Daily Multi-Vitamin. There are so so many reviews, and reading them there is one consistent thing. People feel the difference when they take it and there are even reviews of people trying other brands and coming back to DR.VEGAN. But that’s not all, they actually did some research and found that 47% of people who take the DR.VEGAN® Daily Multi-Vitamin find it MORE EFFECTIVE than previous brands they've tried, and 98% of customers find it effective.
Visual: point at product or emphasise it on screen for this bit or show the capsules
I was so shocked when I read that just 2 of these capsules a day has 24 essential nutrients your body needs. It it helps with so much, from immunity, energy, digestion to sleep, skin, hair and nails, plus so much more! I love that it’s also at the optimal dosage and highly absorbable. Which really does make a difference.
Visual: keep holding it throughout the video
Most importantly, I love that they actually don’t want you to take supplements, if you don’t need it. It’s more important to them that you have a healthy balanced diet and only take supplements to help where your diet cannot. That’s the first time I’ve heard a brand say that and I absolutely love that they care more about you as a person and your health goals.
It doesn’t stop there, they have nutritionists on hand to answer any questions you have AND they have a free Diet Profile which is basically a quick 3 min quiz that you do which tells you everything you need to know about your diet, what it’s missing, what your body needs, what foods provide the nutrients you need and even how you compare to others.
DR.VEGAN’s Daily Multi-Vitamin just proves that It’s time that we should be expecting more from our supplements.
Why should we take supplements that are expensive and ineffective with nasty additives? Why compromise between our health and the planet when you can have a supplement like this that is made from plant-based ingredients, it’s high quality, with zero nasty additives. PLUS it’s 100% plastic-free and HOME compostable so it’s better for the environment too.
CTA:
So it’s time guys, switch to a multi-vitamin that actually works. This is a true upgrade to my wellness journey / supplement routine and it can be the same for you too.
DO:
- Please film in natural bright light
- Add engaging captions to your video, and remember to submit the version with and without.
- Shoot high-res
DON’T:
- Don’t say tablets, say capsules instead. (Capsules are much cleaner!)
- Don’t over edit photos, we like natural for body positivity.
- Don’t have more than 2 capsules out at a time for regulatory purposes.
- Don’t take our product alongside other brands and especially not tablets.
- Don’t show the pouch ripped open in photos, it should be sealed.
Other visuals to film, that can be slotted in:
- Showing the package come through the letterbox
- Unboxing
- Taking one capsule
- Depicting the pain points
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At DR.VEGAN we care about your health, whatever your diet. Everyone deserves to support their own health without compromising the planet. Our supplements are formulated to protect both simultaneously.
We bring clarity, ethics and expertise to your nutrition and wellness. Made in the UK and led by science, our unique formulas are created by expert nutritionists with clinically studied plant-based ingredients, that work.
We use the most bio-available, effective ingredients at optimal levels to make a real difference to people's lives. Our formulas contain zero nasty additives, zero animal ingredients and zero bulking or anti-caking agents. Clean, 100% vegan and accessible for all. Packaged in plastic-free and home-compostable pouches, with your stylish and convenient refillable Pill Tin in your first order. We're plant-based inside and out.
https://www.wildnutrition.com/
https://www.yourheights.com/
We are expert and honest. We educate people in nutrition and health, but also like to break taboos and discuss topics openly so no one feels they are alone in their health concerns.
https://www.wildnutrition.com/
https://www.yourheights.com/
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