JUN24_VTM_#LaszloGlow Skin
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
This is a mask application video to show the instant benefits on your skin.
Begin the video either showing an up close shot of applying a thick layer on your face OR showing a satisfying peel using the thin edge of the spatula.
Afterwards, show the beginning steps of pouring the liquid serum into the collapsible bowl (make sure the bowl is popped out with #LaszloGlow facing forward) and then the powder into the bowl. Feel free to tap the bowl or packet and create some ASMR sound moments. Mix the two for 45-60 seconds with the spatula and use the spatula to pick up some of the mask to show the texture (clumpy is okay).
Next, begin applying the mask onto your skin with a THICK layer, apply generously so that it’s easier to peel off. Wait 10-15 minutes. Show the spatula sides and point to the thinner side, and use your finger to hold the side with the indent. Use the spatula to help remove the edge of the mask going from out to in. You don’t have to show the full removal process here.
End with showing your radiant skin, make sure there aren't any residuals on your face, and using your finger/hand to touch your cheek to show the plumpness. Optional and nice to have is to show a side-by-side of the before and after.
Please make sure VO is added over the frames versus speaking directly into the camera.
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Vitality Treatment Mask (VTM) is a modeling mask for a spa facial experience at home.It plumps, brightens, smooths just after 1 use/15 minutes, increasing hydration levels instantly by 48%. Use this mask to rescue your skin before special events or as a spa facial in the comfort of your home.
1-Pager Information (benefits, ingredients...): https://drive.google.com/file/d/13Y45oWC1Gdf00PUAzfk2WsXBX5YX6g2S/view?usp=sharing
Product Page: https://ernolaszlo.com/products/vitality-treatment-mask
Please create a natural and authentic script based on the key elements below :)
Start with an enticing soundbite like “Get glowy skin in just 15 minutes” / “Instantly plump skin with a spa facial at home” / “Radiant, glowy skin just after 1 treatment mask at home” for the opening scene of either applying the product to skin or peeling off the modeling mask.
While mixing the ingredients together, speak about the benefits this mask gives and/or the key ingredients, then when applying the mask speak about how it feels. What is the sensation? You can also mention there’s a cooling endothermic reaction where it temporarily lowers the temperature of skin by 7 degrees.
When you go into the peeling and revealing how your skin looks, speak about the benefits and how it has left your complexion (my skin looks more radiant, it feels softer, it’s more plump, etc.).
End with a CTA about trying this mask now to get instant glowing skin with Erno Laszlo’s Vitality Treatment Mask.
Benefits: Plump, hydrate, brighten, smooth, improve appearance of pores with repeated use
Key Ingredients: Triple Mineral Complex with Magnesium Carbonate and Provitamin B5
Notes for the creator:
- Please have groomed nails/cuticles, if polished please have it be neutral or clear.
- Outfit should be more conservative, please do not wear a revealing tank top or sports bra.
- Jewelry should be minimal—gold posts or small hoops, thin chain necklaces, thin gold rings.
- Do not use filters over skin.
- Lighting should be natural sunlight or bright lighting.
- Background should offer a contrast to the products to make them pop as hero; avoid tone on tone / monochromatic (ex–pink on pink).
- Focus should always be on the product & the story we are trying to tell—never on props.
- If props are used, they should be subtle and elegant such as a marble tray or gold mirror.
- Do not feature other skincare brands or brands that sell skincare (ex–Chanel).
- Please make sure the collapsible bowl we provide is popped out with the #LaszloGlow design facing the outside to show. Optional, we will also send a silk headband for use.
If possible, would like there to be captions but also receive a raw version without text.
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For almost 100 years, Erno Laszlo has been synonymous with science-backed, ritual-focused skincare, pioneering bespoke solutions rooted in research and proven ingredients, while also addressing the essential connection between skin health and mental well-being.
The legacy of Erno Laszlo began with the groundbreaking discoveries of our founder and his personalized approach to skincare. After receiving his diploma from the Royal Hungarian Elizabeth University of Medical Science, Dr. Laszlo pioneered an innovative skincare philosophy: “observe and listen.” He asked patients about their unique routines and behaviors, then worked to create research-based, efficacious formulations designed for them.
In 1927, the doctor opened the Erno Laszlo Institute for Scientific Cosmetology in Budapest, complete with a lab for developing custom treatments. Dr. Laszlo’s advanced formulas and mindful rituals became essential, lifelong practices for both European royalty and Hollywood icons. A man of innovation, he was the first to introduce the idea of a skincare ritual, double cleansing, pH-balancing skincare, no-makeup makeup, personalized solutions, and more.
Now as then, the Individual is at the center of our practices as our formulas work to address the needs of both skin and lifestyle. After nearly a century of exceptional advancements in the science of skin, we at Erno Laszlo continue to celebrate results-driven formulas, clinical efficacy, and the confidence that comes with skin wellness.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
WHEN ADDRESSING OUR CUSTOMERS, WE USE LANGUAGE THAT IS ENGAGING, SELF-ASSURED, AND ASPIRATIONAL.
WE TALK “TO” PEOPLE, NOT “AT” PEOPLE. WE TALK AS IF TO AN INDIVIDUAL, NOT A CROWD.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
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