B&A + Education of ZIIP HALO device
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like a video to show the instant results from using the ZIIP HALO facial toning device and explain the benefits and key features of the device.
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Here is a link to ZIIP HALO educational deck: https://docs.google.com/presentation/d/1xba1vmSvNYnCrbH9n4LMoyAeW7fySQ68A8IK9W1ygLI/edit?usp=sharing Here is a link to the device: https://ziipbeauty.com/products/ziip-halo
Please create a script that is natural and authentic to you! Must share this with rachel@usetwirl.com ahead of filming :)
The video should start with a green screen before and after picture from using the ZIIP HALO device. Then proceed to explain the instant and long-term benefits of the device focusing on microcurrent for instant results, and nanocurrent for long-lasting.
ZIIP HALO is a powerful anti-aging beauty device that gives both immediate results and lasting benefits that just get better over time. It is powered by the iconic ZIIP Dual Waveform Technology™, ZIIP HALO gives both immediate and long-lasting effects using varying frequencies of nanocurrent and microcurrent. Finish with CTA 'Discover the HALO effect.'
Ensure natural, bright/ well-lit and clean aesthetic. Neutral/ white clothing (dressing gown if possible) and hair back and neat. Please ensure keep the device in shot at ALL times. Voiceover OR speaking to camera is fine.
Please refer to the inspo videos for visual guidelines
No emojis to be used, expert yet friendly tone of voice.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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We are ZIIP. An at-home skincare device company located in the heart of the San Francisco Bay Area.
Our latest launch is the ZIIP HALO - a powerful anti-aging beauty device that gives both immediate results and lasting benefits that get better over time. Powered by the iconic ZIIP Dual Waveform Technology™, ZIIP HALO gives both immediate and long-lasting effects using varying frequencies of nanocurrent and microcurrent.
ZIIP’s vision transcends the conventional realm of skincare as we strive to make it possible to address nearly every skincare concern someone may have, from reducing pigmentation to softening lines and sculpting facial features, with one device.
We believe that profound, untapped beauty can be achieved through the power of electricity.
Our mission is bring you the power to take beauty into your own hands, to elevate your skin to a level you did not believe possible.
Our Values: These are our core beliefs, these values guide our brand.
Empowerment: Achieving elevated confidence. This is the guiding principle of our brand, and is at the heart of everything we believe.
Innovation: With technology at the heart of our brand, we strive to remain on the cutting edge.
Inclusivity: Everyone has the right to celebrate & elevate beauty free from intimidation.
Consistency across our brand and product names is crucial. We will always ensure to capitalise ZIIP and HALO when used everywhere. Gel product names and treatment names must always start with a capital letter for every word, unless used within a title then ensure to capitalise every letter.
Dos:
ZIIP
ZIIP HALO
Electric Complex Gel
Golden Gel
Crystal Gel
Electric Tone
(Title) PROBLEM SOLVER
(In copy) Problem Solver
Don'ts:
Ziip
Ziip Halo
ZIIP Halo
Electric complex gel
Electric gel
Silver gel
Golden gel
Crystal gel
Electric tone
electric tone
Problem solver
Our competitors include: NuFACE, FOREO, FaceGym
Inspiration brands for content: Rhode Skin,
The way we speak - how we communicate is a direct reflection of our values & beliefs.
Elevated: Our mission is to bring the next level of beauty to the world. How we speak should reflect that. We should inspire & excite.
We are not 'normal',we are a new era in skincare.
Approachable: Striving to achieve elevated beauty should be for everyone. We excite, without overcomplicating or intimidating.
We are serious about skincare, friendly but not playful.
Personal: People are at the heart of our brand. We listen & support, bringing solutions through the power of electricity.
Our competitors include: NuFACE, FOREO, FaceGym
Inspiration brands for content: Rhode Skin,
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