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Project Summary

Project Name
Angst vor Haarausfall? - Online Haarberatung mit Sons
Brand
Sons
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

(NOTE - Guide is in German). 

A UGC video showcasing our Full Works program for hair loss, and how using this treatment helps with confidence. You do not need to experience hair loss to use this treatment as it can be used to prevent hair loss in the future - so you can still participate even though you have a full set of hair!

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

https://sonsde.de/produkte/das-volle-programm/ 

Finasteride will NOT be included as it's a prescription medication which we cannot advertise.

Main Concept
Script/Description of Scenes

Szene: Ein Mann duscht und sieht eine viele Haare im Abfluss.  

Voiceover: “Haarausfall kann unerwartet kommen und du fühlst dich nicht vorbereitet. 

Szene: Der Mann schaut besorgt in den Spiegel und bemerkt sein dünner werdendes Haar. 

Voiceover: “Aber das “Volle Programm” von Sons kann dir helfen die Kontrolle wiederzuerlangen.” 

Szene: Man sieht, wie der Mann die Produkte in seine Haarpflege-Routine einbindet (Spray & Shampoo) und erste Verbesserungen des Haarwachstums. 

Voiceover: “Mit seiner klinisch bewährten Formel pflegt “Das Volle Programm” von Sons das Haar von innen nach außen und führt zu sichtbarer Verdichtung und Haar-Wachstum.” 

Szene: Der Mann stylt sein deutlich dichteres Haar selbstbewusst. 

Voiceover: “Lass’ Dich von Haarausfall nicht überraschen. Sei’ proaktiv mit Sons' "Das Volle Programm” und sicher’ Dir eine Zukunft voller Selbstvertrauen.” 

Szene: Geht auf die Sons Website und startet die Online Haar-Beratung. 

Voiceover: “Es ist so einfach, loszulegen. Besuche einfach die Sons’ Website und nimm an der kostenlosen Online-Haarberatung teil, um den in Deutschland lizenzierten Haarausfallplan zu Dir nach Hause geliefert zu bekommen.”

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Sons
Pronunciation
Social Media
Category
Health/Wellness
About

Sons co-founders Will and Adrian became increasingly aware that losing their hair was a possibility. Not ready for the number one all over, they looked for solutions but were left confused and frustrated.

 

Over a pint, they realised – with Adrian’s background in clinical research and Will’s in all things business – that they had the right experience to start a company that helps men understand the facts about their health, and motivates them to be more proactive in tackling their problems.

 

We’re bringing men’s health and well-being into the 21st Century. Less stigma, clearer information, more convenience, better results.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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