Thriva Comparison - NHS Testing - TikTok Reply Style
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Project Summary
The Brief
we’re seeing a lot of ads running which do the TikToky reply style as per the inspo link sent with the brief.
We'd like to use this format to address FAQs or anxieties around our product.
See inspo link 1 for the format, and inspo link 2 for an example of a Thriva ad with nice screengrabs/screen recordings overlaid.
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https://thriva.co/
Overlay TikTok-style reply text box (as per inspo link) Reply to @thrivahealth “Isn’t this just free on the NHS?”
Video:
Creator, 30s. Play around with wording and make it your own, don't just read script word for word - should feel natural. Intersperse with screen recordings of the Thriva webssite at relevant points - taking the recommendations quiz at https://app.thriva.co/health-profile-survey/recommendations, viewing your personalised test recommendation, scrolling through the different test profiles recommended etc. (Please provide a raw version without this too)
“I’m someone who is pretty proactive with their health. My goal is ultimately to live as well as possible for as long as possible. I want to maximise my healthspan as well as my lifespan.
“Things like cholesterol, metabolic health, nutrient levels - it’s almost impossible to know where you stand with these without getting a blood test.
“Getting tests on the NHS when you’re not sick is basically impossible but being proactive is vital. That’s why I use Thriva. All their tests come with a full results report written by a real GP too.”
One male and one female.
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Our mission is to help you live healthier for longer.
It’s estimated that over 20% of our lives will be spent in poor health — diseases we can prevent are the main cause of this. But in a space overrun with misinformation and fads, it can be hard to know where to start. We want to take the guesswork out of managing your health.
With regular health checks, you can understand what’s happening inside your body, the impact your lifestyle is having, and what you can do to feel your best.
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