A video showing our range of 3 ingredient-led sunscreens focusing on their affordability, accessibility and effectiveness.
Niacinamide SPF 50 Balancing Daily Sunscreen, Peptide Anti-ageing SPF 50 Daily Sunscreen, Squalane hydrating SPF 50 Balancing Daily Sunscreen
Niacinamide - This lightweight, non-greasy daily sunscreen works to protect against the damaging effects of the sun whilst calming and rebalancing the skin. Enhanced with Niacinamide, this hybrid mineral formula helps to regulate oiliness, refine pore size and control blemishes while providing broad-spectrum coverage for both UVA and UVB rays. When absorbed, expect minimal white cast and a protected, calm and hydrated complexion! This formula is 90%natural, vegan-friendly, cruelty-free and dermatologically tested.
Peptide - Shield your skin from the damaging effects of the sun with this lightweight, non-sticky daily sunscreen. Infused with collagen-boosting Pre-Peptides and brightening Adzuki Beans, this hybrid mineral formula not only offers broad-spectrum protection against UVA and UVB rays but also promotes a rejuvenated, youthful and supple complexion. When absorbed, expect minimal white cast and a protected, hydrated and radiant complexion.
Squalane - This fast-absorbing, non-sticky daily sunscreen works to protect against the damaging effects of the sun while nourishing dry, sensitive skin. Infused with natural Squalane and softening Meadowfoam Oil, this hybrid mineral formula not only offers broad-spectrum protection against UVA and UVB rays but also intensely moisturises lacklustre skin for a velvety soft complexion. When absorbed, expect minimal white cast and a protected, hydrated and calm complexion. This formula is 95% natural, vegan-friendly, cruelty-free and dermatologically tested.
https://www.qandaskin.com/collections/sunscreen/products/squalane-hydrating-daily-sunscreen-spf50?variant=40895242666073
Key Messaging
Script
Hook: Three affordable SPF’s you need to try
Scene 1 – Talking to the camera with no product, engaging the audience.
Script 1 – ‘No gatekeeping - you need to try one of these purse-friendly SPF’s!’
Scene 2 – Holding up all three products in the carton next to you/your face while talking it the camera.
Script 2 – ‘Q+A have launched an SPF 50 daily sunscreen range, with 3 ingredient-led, vegan friendly formulas for under £15 each! I just can’t gate keep these products anymore’.
Scene 3 – Holding up Niacinamide SPF to the camera and apply two pumps on to your hand and apply to the left side of your face only, to show how this it’s on skin, and is absorbed into skin. Showing off skin with product fully absorbed and compare naked skin to skin with SPF on.
Script 3 – ‘First we have the Niacinamide Balancing Sunscreen.
This is a really lightweight formula, with SPF 50 protection, and protection from UVA and UVB rays. As it has added Niacinamide it’s perfect for blemish-prone and oily skin.
It glides on the skin so smoothly and you don’t get that greasy feeling that some SPF’s leave behind. The gel-cream texture of this product is perfect to use under makeup and it feels really comfortable on my skin all day!’
Scene 4 - Holding up Niacinamide SPF to the camera and apply two pumps on to your hand and apply to the left side of your face only, to show how this it’s on skin, and is absorbed into skin. Showing off skin with product fully absorbed and compare naked skin to skin with SPF on.
Script 4 – ‘Next is the Peptide Anti-ageing SPF 50 daily sunscreen. Applying SPF daily is the most effective way to protect your skin from premature signs of ageing, and this Daily Sunscreen is also combined with Peptides which boost collagen in the skin for a plumper and firmer look!
It provides the same factor 50, UVA and UVB protection and gives your skin a gorgeous, fresh-faced glow! If you’re looking for effective skin protection and a youthful complexion, this featherlight formula might be the one for you!’
Scene 5 – Holding up Squalane SPF to the camera and apply two pumps on to your hand and apply to the left side of your face only, to show how this it’s on skin, and is absorbed into skin. Showing off skin with product fully absorbed and compare naked skin to skin with SPF on.
Script 5 - ‘Lastly, we have the Squalane Hydrating SPF 50 Daily Sunscreen. It’s fast absorbing but really nourishing making it perfect for dry or sensitive skin! It’s also packed with natural ingredients like softening Meadowfoam Oil.
When my skin is feeling really dry, this SPF delivers intense moisturisation, leaving my complexion super soft and velvety. It works so easily into skin, building an invisible protective layer without white cast or residue!
Script 6 – ‘I can’t believe I found this range on TikTok shop for just £15!’
Creator requirements
Age: 20+
Skin Type: Normal skin – Healthy and radiant
Ethnicity: Any
Location: UK based
Requirements:
Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.
Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.
In a friendly tone of voice, but delivering educational content to our audience.