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Project Summary

Project Name
3 affordable facial sunscreens you need to try
Brand
Ellipsis Brands
Brand
Q+A
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

A video showing our range of 3 ingredient-led sunscreens focusing on their affordability, accessibility and effectiveness.

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Niacinamide SPF 50 Balancing Daily Sunscreen, Peptide Anti-ageing SPF 50 Daily Sunscreen, Squalane hydrating SPF 50 Balancing Daily Sunscreen 

Niacinamide - This lightweight, non-greasy daily sunscreen works to protect against the damaging effects of the sun whilst calming and rebalancing the skin. Enhanced with Niacinamide, this hybrid mineral formula helps to regulate oiliness, refine pore size and control blemishes while providing broad-spectrum coverage for both UVA and UVB rays. When absorbed, expect minimal white cast and a protected, calm and hydrated complexion! This formula is 90%natural, vegan-friendly, cruelty-free and dermatologically tested.  

https://www.qandaskin.com/collections/sunscreen/products/niacinamide-balancing-daily-sunscreen-spf50?variant=40895241650265   

 

Peptide - Shield your skin from the damaging effects of the sun with this lightweight, non-sticky daily sunscreen. Infused with collagen-boosting Pre-Peptides and brightening Adzuki Beans, this hybrid mineral formula not only offers broad-spectrum protection against UVA and UVB rays but also promotes a rejuvenated, youthful and supple complexion. When absorbed, expect minimal white cast and a protected, hydrated and radiant complexion.  

https://www.qandaskin.com/collections/sunscreen/products/peptide-anti-ageing-daily-sunscreen-spf50?variant=40895239684185  

Squalane - This fast-absorbing, non-sticky daily sunscreen works to protect against the damaging effects of the sun while nourishing dry, sensitive skin. Infused with natural Squalane and softening Meadowfoam Oil, this hybrid mineral formula not only offers broad-spectrum protection against UVA and UVB rays but also intensely moisturises lacklustre skin for a velvety soft complexion. When absorbed, expect minimal white cast and a protected, hydrated and calm complexion. This formula is 95% natural, vegan-friendly, cruelty-free and dermatologically tested.  

https://www.qandaskin.com/collections/sunscreen/products/squalane-hydrating-daily-sunscreen-spf50?variant=40895242666073

Main Concept
Script/Description of Scenes

Key Messaging 

  • · SPF 50 protection 
  • · Absorbs into skin leaving minimal/no white-cast. 
  • · Affordable  
  • · Apply under make-up. 
  • · Broad Spectrum protection, UVA and UVB protection.  
  • · Up to 95% natural  
  • · Vegan friendly, Cruelty-free 
  • · Ingredient-led formulas  
  • · Available to buy on TikTok shop.   

Script  

Hook: Three affordable SPF’s you need to try  

 

Scene 1 – Talking to the camera with no product, engaging the audience.  

 Script 1 – ‘No gatekeeping - you need to try one of these purse-friendly SPF’s!’ 

 

Scene 2 – Holding up all three products in the carton next to you/your face while talking it the camera.  

Script 2 – ‘Q+A have launched an SPF 50 daily sunscreen range, with 3 ingredient-led, vegan friendly formulas for under £15 each! I just can’t gate keep these products anymore’.  

 

Scene 3 – Holding up Niacinamide SPF to the camera and apply two pumps on to your hand and apply to the left side of your face only, to show how this it’s on skin, and is absorbed into skin. Showing off skin with product fully absorbed and compare naked skin to skin with SPF on.  

 Script 3 – ‘First we have the Niacinamide Balancing Sunscreen.  

 This is a really lightweight formula, with SPF 50 protection, and protection from UVA and UVB rays. As it has added Niacinamide it’s perfect for blemish-prone and oily skin. 

 It glides on the skin so smoothly and you don’t get that greasy feeling that some SPF’s leave behind. The gel-cream texture of this product is perfect to use under makeup and it feels really comfortable on my skin all day!’ 

 

Scene 4 - Holding up Niacinamide SPF to the camera and apply two pumps on to your hand and apply to the left side of your face only, to show how this it’s on skin, and is absorbed into skin. Showing off skin with product fully absorbed and compare naked skin to skin with SPF on. 

 Script 4 – ‘Next is the Peptide Anti-ageing SPF 50 daily sunscreen. Applying SPF daily is the most effective way to protect your skin from premature signs of ageing, and this Daily Sunscreen is also combined with Peptides which boost collagen in the skin for a plumper and firmer look! 

 

It provides the same factor 50, UVA and UVB protection and gives your skin a gorgeous, fresh-faced glow! If you’re looking for effective skin protection and a youthful complexion, this featherlight formula might be the one for you!’  

 

 Scene 5 – Holding up Squalane SPF to the camera and apply two pumps on to your hand and apply to the left side of your face only, to show how this it’s on skin, and is absorbed into skin. Showing off skin with product fully absorbed and compare naked skin to skin with SPF on. 

 

Script 5 - ‘Lastly, we have the Squalane Hydrating SPF 50 Daily Sunscreen. It’s fast absorbing but really nourishing making it perfect for dry or sensitive skin! It’s also packed with natural ingredients like softening Meadowfoam Oil.  

 When my skin is feeling really dry, this SPF delivers intense moisturisation, leaving my complexion super soft and velvety. It works so easily into skin, building an invisible protective layer without white cast or residue!  

 

Script 6 – ‘I can’t believe I found this range on TikTok shop for just £15!’

Additional information

Creator requirements 

Age: 20+ 

Skin Type: Normal skin – Healthy and radiant  

Ethnicity: Any  

Location: UK based

Requirements:

  • · Brand name is pronounced ‘Q and A’
  • · Film in bright, natural lighting
  • · Film in a home setting, i.e. bathroom, bedroom or other clean space.
  • · Shoot in high resolution for enhanced video quality.
  • ·Film on camera app (on mobile device)
  • · Video must clearly show application to face.
  • · Script can be adapted slightly to suit tone of voice of creator, as long as key messaging is covered.
  • · Please record script as a voiceover, rather than speaking it whilst recording the scenes.
  • · Ensure the timings of the voiceover align with the scenes when editing.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Ellipsis Brands
Pronunciation
Q and A
Social Media
Category
Beauty/Cosmetics
About

Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.

Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.

Brand Guidelines
Tone of voice

In a friendly tone of voice, but delivering educational content to our audience. 

Competitors/similar brands
Details on brand
Name
Q+A
Social Media
Category
Beauty/Cosmetics
About
Q+A | 98% Natural | Ingredient-Led On a mission to demystify skincare πŸ§–β€β™€οΈ Natural and ingredient-led formulas, made in the UK πŸ‡¬πŸ‡§ @hollandandbarrett @sainsburys @sephorauk @tescofood We're Q+A, a natural, affordable and ingredient-led skincare brand on a mission to demystify skincare. If you're wondering, it's pronounced 'Q and A' - we're here to answer your skincare questions! Accessibility is at the heart of what we do here. From our on-pack Skin Type Checklist to our purse-friendly prices, we want to make sure everyone can discover the perfect products for their skin type with ease! We launched in 2019 with one goal in mind, to take the stress out of your skincare regime, and we'd say we've done just that. Don't just take our word for it, fast forward to 2023 and a Q+A product is sold every 15 seconds and can be found in 8000 stores across the globe.
Brand Guidelines
Video Requirements: Brand name is pronounced β€˜Q and A’ Film in bright, natural lighting Film in a home setting, ie bathroom, bedroom or other clean space. Shoot in high resolution for enhanced video quality Film on camera app (on mobile device) Video must clearly show application to face Script can be adapted to suit tone of voice of creator, as long as key messaging is covered.
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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